About

Who We ArE

Kahena is a search marketing agency that focuses on sustainable search engine marketing & online advertising. To be perfectly honest, it’s not easy to sum us up. We are an eclectic group of individuals who happen to really like each other. We come with distinctly different personalities brought together by one driving force: Passion. Passion for search, passion for learning. We cater to an intellectual curiosity that propels us forward and a competitive drive that rarely allows us to see our clients get beaten. We relish the toughest challenges and welcome opportunities for growth and progress to the point of being uncompromising, even obsessive. When it comes down to it, we are the people who have got your back because we know you and your work, and we want to make sure everyone else does too.  

The Team

Ari Nahmani
Rachel Slovin
Daniel Frank
Shaun Friedlander
Michael Barnett
Ben Heligman
Jennifer Frame
Yossi Fest
Nicole Simon
Anaelle Attias Nowotny
Jonas Pickholtz
Akiva Wagner
Luke Marr
Judith Rosby
Tom Ritchie
Ash Stronge
Kelly Brook
Todd Edelman
Rebecca Kimchi
Chen Reznik-Moran
Nicole Barkai
Tom Goulde
Efrat Seidenfeld
Benyamin Macales
Ben Salomon
Yael Katan
Beth Devine
Chana Cohen
We are Hiring
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Ari Nahmani
CEO & Founder
Ari has been working in SEO for over 16 years, and marketing & IT for more than 20. Ari founded Kahena in 2011 as a boutique search marketing agency which quickly grew into an industry leading firm. His core competency is SEO, with specialties in technical SEO, keyword research & user intent, large-site architecture, web analytics, and data analysis. As CEO, Ari's day-to-day responsibilities are split between hands-on strategy and execution on specific accounts, business development, recruiting, operations, and company culture. Ari lives in Zichron Yaacov with his wife and 3 daughters. When he does make time for hobbies, Ari enjoys reliving his past as a musician, gadget tinkering, or brewing pretentious pour over coffee.
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Rachel Slovin
Managing Director
Rachel has been part of the Kahena team since the beginning. In that time, she has watched Kahena grow from the startup stage to a mid-size company. Rachel has proven herself over the years an as SEO expert, a successful manager, and most recently as Managing Director, coaching the team through obstacles and successes. She enjoys the challenges that come along with complex campaigns and loves the feeling of seeing how her SEO efforts have paid off. A true veteran at Kahena, Rachel makes sure to keep the team informed on the latest in SEO news and her pop-culture knowledge remains unmatched. While not at work, Rachel can be found dining out with friends at an up and coming restaurant, learning mixology, or catching up on TV.
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Daniel Frank
Director of Enterprise SEO & Technical Marketing
Daniel is an expert in all related to Marketing Automation, Data, and Technical SEO. Throughout his career, Daniel has built skills in many areas of Information Technology including SEO, Website Development, Business Analysis and Project Management. Although he is far away in Scotland, Daniel has a profound influence on the team and workflow. Daniel has lived all over the world with his wife and daughter including New Zealand, Israel, England, Brazil, and Scotland. In his spare time he enjoys snowboarding, travelling, and programming.
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Shaun Friedlander
Director of Performance Marketing
Shaun brings years of experience in the world of PPC and Search Engine Marketing, as well as a wealth of dad jokes. When not kicking ass in adwords, Shaun can be found gardening, making beard oil, and enjoying beer o’clock. Shaun lives with his wife, Sarah, and 2 sons in Efrat. While he was born in South Africa, Shaun was raised in Atlanta, Georgia but does not have a southern accent.
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Michael Barnett
Head of Client Engagement & Success
Michael is responsible for the complete post-sales lifecycle of all Kahena's clients. Through strategic guidance and partnership, Michael ensures clients derive maximum value from the digital marketing consulting offered by the Kahena team. Michael's work focus is to ensure Kahena exceeds customer satisfaction targets, while building a positive team culture. During his down time, Michael runs, eats, sleeps... and repeats! Michael lives in Beit Shemesh, just outside Jerusalem with his wife, he currently has 4 sons and one daughter-in-law!
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Ben Heligman
Senior Enterprise SEO Lead
Ben is an integral part of the Kahena team as a senior project manager on some of our most important ecommerce clients. His specialties are retail e-commerce strategy and technical SEO. It can be said that he has taught the current team everything they know. When not off exploring the Far East with his wife Ruthie, Ben enjoys carpentry, ceramics, DIY projects, traveling, hiking, yoga, and relaxing with a soothing cup of tea.
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Jennifer Frame
Senior Enterprise SEO Lead
Jennifer has worked in SEO and digital marketing for over 12 years. She has worked on a wide variety of sites including international news sites, niche affiliate sites as well as B2B and large eCommerce sites. In her offline time, Jennifer loves to experiment with new recipes, read way too many books (she prefers actual paperbacks to Kindle), and spend time with her family. Originally from Texas, she now lives in Beit Shemesh with her husband and five children.
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Yossi Fest
Senior SEO Strategy Lead
Originally from Sydney, Australia, Yossi has quickly progressed in the world of SEO over the last few years. Having developed a strong skill set in Technical SEO and Data Analysis, Yossi enjoys strategizing and seeing through large-scale SEO Strategies, working mainly on large B2C enterprise accounts. When not in the office, you can find Yossi mastering Hassidic jazz, as well as funk fusion on his soprano saxophone or other instruments.
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Nicole Simon
Senior Performance Marketing Lead
Nicole dove into the world of online advertising over 5 years ago after a brief stint of working in medical research. She is passionate about performance marketing and is constantly looking to grow. Originally from Toronto, Nicole relocated to New Jersey where she is desperately trying to find other Maple Leaf's fans. She enjoys everything outdoors and travelling with her husband.
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Anaelle Attias Nowotny
Senior eCommerce SEO Lead
Anaelle is really passionate about eCommerce and data analysis, but she is also really into Flamenco music. She uses her background in display advertising to optimize her accounts, and her life. Originally hailing from the Big Apple (NYC), Anaelle lives in Jerusalem with her husband and children. When not at work, Anaelle enjoys drawing, painting, and reading to her children.
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Jonas Pickholtz
Senior Technical SEO Manager
Jonas utilizes his diverse professional background to help his SEO clients achieve their digital marketing goals. A full-stack web developer Bootcamp graduate, sales expert, ESL teacher, and former audio engineer, Jonas has a thirst for knowledge and prides himself on his ability to adapt. Born and raised in Cleveland, Ohio, Jonas’ love/hate relationship with Cleveland sports has taught him a lot about pride, patience, and dealing with negative emotions. Nothing is given, everything is earned. When he’s not in the office, you can find Jonas busy in the kitchen, camping with friends, or relaxing on the couch.
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Akiva Wagner
Senior SEO Consultant
Originally from London, UK, Akiva is an SEO Consultant and enjoys both the creative and technical aspects of SEO. He has experience working both in-house and agency side and primarily works on B2C enterprise accounts. When not at work, Akiva can be found playing or watching football, reading, spending time with family, or listening to a podcast.
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Luke Marr
Senior SEO Consultant
Based just outside of Stratford upon Avon, in the center of England, Luke has expertise in SEO, CRO, and data analysis. Having worked agency side for most of his career, Luke has almost a decade of experience in the search engine space. A self-professed data geek and music lover, Luke can often be found playing bass guitar or learning new types of code when he isn’t working on Kahena’s B2C enterprise accounts.
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Judith Rosby
Senior Performance Marketing Consultant
Judith works on online advertising platforms for B2B and eCommerce clients. Originally from NYC, Judith brings her love of exploring into her work through her data analysis skills and deep love of discovery. Always asking the tough questions, she never shies away from a challenge. When she’s not at work, she enjoys hiking with her husband and children and everything that has to do with nature and the beauty of things that grow.
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Tom Ritchie
Senior Performance Marketing Consultant
Tom has a background spanning multiple areas of digital performance marketing. Before joining Kahena he spent over a decade specializing in education and tourism verticals, giving him ample exposure to global markets, complex attribution models, and developing strategic campaigns. Based in the South West of the UK, Tom spends his free time between family, photography, and (watching) rugby.
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Ash Stronge
Senior Performance Marketing Consultant
Ash has worked across in Performance Marketing for 9 years and in that time has helped achieve success across a number of E-commerce and lead generation clients. He has run campaigns within multiple industries ranging from multinational retailers to SaaS companies and almost everything in between. Ash loves analysing customer journeys and optimising the offering to help to achieve overall goals and using as well as leveraging online advertising platforms to provide solutions that will achieve the business objectives. When not at work, Ash enjoys spending time with his wife, and two young children, Daithí and Maitiú, coaching at the local football team and trying to get to the gym a few times a week.
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Kelly Brook
Operations & HR Manager
Originally from Johannesburg, South Africa, Kelly has worked in various roles in the HR and operations world. She is always up for a challenge, and loves finding the best solutions to streamline any process or solve any problem. Kelly defines herself as a people's person, and loves being able to incorporate that in her day to day work. She enjoys hanging out with friends and is always up for a fun night out. Kelly lives in Tel Aviv and believes you can find any reason to eat ice cream.
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Todd Edelman
Content Operations Consultant
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Rebecca Kimchi
SEO Consultant
Rebecca has been working in the world of online marketing and content for over 15 years. While not advocating for the Oxford comma, she can be found building and designing new furniture with her husband, playing legos with her son, or running in the fields with her dog. Rebecca originally hails from Virginia, but left the green hills to live near the Mediterranean Sea.
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Chen Reznik-Moran
SEO Consultant
Chen’s lifelong passion for writing led her into the world of SEO. As one of the only native Israeli members of the Kahena team, Chen works primarily with Israeli-based B2B international clients. When not at work, she enjoys writing (of course), singing, dancing (modern dance), running half marathons, drinking beer with friends, and spending quality time in the new northern city of Harish with her husband, two kids, and dog.
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Nicole Barkai
SEO Consultant
With over twelve years of experience in online marketing and six years in SEO specifically, Nicole has always held an unwavering passion for digital marketing. Nicole loves analyzing data and strategizing for her clients. Her heritage includes both South African and Israeli cultures. Outside of work, she’s still always on the go. In short, there’s never a dull moment while juggling her passions for running and meditation with her enthusiasm for fixing things – all while managing her busy household of four excitable kids, two cats, and a dog!
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Tom Goulde
SEO Consultant
Originally from London, England, Tom is a History graduate with experience in the SEO industry. Tom has been a part of the Kahena team since July 2022 and is constantly looking for opportunities to grow and learn more in the SEO space. When not in the office, you will find Tom playing any sport he can get involved in. He has a particular passion for American Football and the Green Bay Packers despite being from the other side of the Atlantic!
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Efrat Seidenfeld
Performance Marketing Consultant
Efrat is a Performance Marketing Associate and has been part of the Kahena team since July 2021. Originally from New Jersey, Efrat came into the world of online marketing after graduating from IDC in June 2021. Efrat is very hard-working, passionate, and enjoys a good challenge. When not at work, Efrat can be found cooking, sketching, and spending time with her Husband.
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Benyamin Macales
Performance Marketing Consultant
Originally from Los Angeles, and lived in Israel most of his life, Benyamin is a Performance Marketing Consultant. Since graduating from IDC Herzliya with a BA in Communications, Benyamin has gained invaluable digital marketing experience, with a focus in the area of Paid Performance. He lives in Jerusalem and enjoys hiking and reading a good book.
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Ben Salomon
Performance Marketing Associate
Ben is an experienced marketer with a diverse background in content writing, growth marketing, and account management. When he’s not optimizing campaigns, he can be found playing guitar or searching for the best pizza in town.
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Yael Katan
Performance Marketing Associate
Originally from Toronto, Canada, Yael is a Communications Studies & Business Management graduate. She has a diverse range of experience in the digital marketing field, including copywriting and paid search. Yael lives in Tel Aviv, and when not at work she enjoys traveling and graphic design.
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Beth Devine
SEO Consultant
Originally from London, Beth now lives in Lincolnshire, UK, with her partner, cat, and dog. After studying photography and media at university, she fell into digital marketing and developed a passion for all things SEO. Over the last few years - Beth has developed strong SEO skills across the spectrum of ecommerce and SMB. When not working on campaigns, Beth enjoys walks in the countryside, family BBQs, and binge-watching true crime documentaries.
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Chana Cohen
SEO Consultant
Originally from Melbourne, Australia, Chana comes with years of experience in digital marketing and SEO. Having worked across different verticals, she is passionate about delivering bespoke optimizations for her client's needs. Chana recently joined Kahena and enjoys the diverse agency environment. Outside of work, she loves camping, spending time at the beach, and reading great novels.
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We are Hiring
Learn More
We’re always looking to fill search marketing positions. If you are a total noob, don’t worry! We’ll train you quickly and work you very hard – but in a few short months, you’ll start becoming a pro. Think you got what it takes? Read on, padawan!

Our Manifesto

Remember life before Google? It’s amazing how quickly it’s become the place you go when you need to find just about anything.

So, it goes without saying, when a company’s potential customers turn to Google, or any other search engine, looking for the product or service they provide, the more prominent the results, the better.

Well, climbing up that mountain of results can be an arduous, even bewildering journey. To succeed, you need an experienced guide by your side with killer instincts and a sixth sense – an ever-curious search engine companion who knows the way and who’ll take your hand while confidently saying, “Come with me.”

That’s exactly how we see ourselves at Kahena.

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