Update: Shortly after this post went live, the ‘bug’ was fixed. It’s both nice and scary to know that Google is watching. Here at Kahena, we often use Google Insights for Search (now consolidated with Google Trends) as a tool for quickly assessing the search opportunity or seasonality of a new campaign. While testing the [...]
Your SEO Campaign is More Valuable ($) Than You Think: Multi Channel Funnels and First Touch Attribution [How To Guide]
Your SEO Campaign is More Valuable Then You Think (spoiler: scroll down to step 12 & step 15 for the end result!) One of the most important, vital KPI’s (Key Performance Indicators) in any SEO campaign is how the growth of non-branded search traffic is affecting the bottom line. Be it leads generated, calls made, [...]
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