[AUDIO] Matt Cutts Discusses Next Penguin & Panda Updates at SMX West

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As I recover early this morning from last night’s outings after day 1 of SMX West 2013 , I realized that I had triggered a recording of the Q&A from Matt Cutts’ and Duane Forrestor’s session yesterday. I edited it down for the two most important parts regarding algorithm changes.

Being my first major SMX in the US, I always suspected that the reports of Google’s Matt Cutts mentioning changes were blown out of proportion. That’s why I think it’s vital everyone listen for themselves instead of driving the whole industry into a frenzy based on broken telephone and snowball effect / mass hysteria. While I’m not suggesting these won’t be serious updates – I think we need to put everything in the proper context.

Ari and Matt Cutts at SMX West 2013
Ari and Matt Cutts at SMX West 2013

Listen for yourselves: [and sorry for the huge geeky laughs!!]

Part 1:

Matt responds and barely mentions that “we’re working on the next generation [of Penguin]” at 0:58

Matt Cutts Discusses Algorithm Updates at SMX West (Part 1)

Part 2:

Matt gets asked “whats the next big algorithm update we should look out for in 2013”.. nothing huge revealed besides clarifying again that there will be another version of Penguin at 0:16

Matt Cutts Discusses Algorithm Updates at SMX West (Part 2)

Personal note – I found Matt to be a super nice guy. He was welcoming to the HOARDS of people who swarmed him after both sessions. He has zero ego and really tries to give the time of day to everyone who approaches him.

 

Ari Nachmani

Ari Nachmani

CEO & Founder
Ari has been working in SEO for over 13 years, and marketing & IT for nearly 20. Ari founded Kahena in 2011 as a boutique search marketing agency which quickly grew into an industry leading firm. His core competency is SEO, with specialties in technical SEO, keyword research & user intent, large-site architecture, web analytics, and data analysis. As CEO, Ari’s day to day responsibilities are split between hands-on strategy and execution on specific accounts, business development, vision, and company culture. Ari holds down the fort in our Tel Aviv headquarters, where he lives with his wife and 2 daughters. When he does make time for hobbies, Ari enjoys reliving his past as a musician, gadget tinkering, or brewing pretentious pour over coffee.
Ari Nachmani

Ari Nachmani

CEO & Founder
Ari has been working in SEO for over 13 years, and marketing & IT for nearly 20. Ari founded Kahena in 2011 as a boutique search marketing agency which quickly grew into an industry leading firm. His core competency is SEO, with specialties in technical SEO, keyword research & user intent, large-site architecture, web analytics, and data analysis. As CEO, Ari’s day to day responsibilities are split between hands-on strategy and execution on specific accounts, business development, vision, and company culture. Ari holds down the fort in our Tel Aviv headquarters, where he lives with his wife and 2 daughters. When he does make time for hobbies, Ari enjoys reliving his past as a musician, gadget tinkering, or brewing pretentious pour over coffee.

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