[AUDIO] Matt Cutts Discusses Next Penguin & Panda Updates at SMX West

As I recover early this morning from last night’s outings after day 1 of SMX West 2013 , I realized that I had triggered a recording of the Q&A from Matt Cutts’ and Duane Forrestor’s session yesterday. I edited it down for the two most important parts regarding algorithm changes.

Being my first major SMX in the US, I always suspected that the reports of Google’s Matt Cutts mentioning changes were blown out of proportion. That’s why I think it’s vital everyone listen for themselves instead of driving the whole industry into a frenzy based on broken telephone and snowball effect / mass hysteria. While I’m not suggesting these won’t be serious updates – I think we need to put everything in the proper context.

Ari and Matt Cutts at SMX West 2013

Ari and Matt Cutts at SMX West 2013

Listen for yourselves: [and sorry for the huge geeky laughs!!]

Part 1:

Matt responds and barely mentions that “we’re working on the next generation [of Penguin]” at 0:58

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Part 2:

Matt gets asked “whats the next big algorithm update we should look out for in 2013″.. nothing huge revealed besides clarifying again that there will be another version of Penguin at 0:16

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Personal note – I found Matt to be a super nice guy. He was welcoming to the HOARDS of people who swarmed him after both sessions. He has zero ego and really tries to give the time of day to everyone who approaches him.

 

About Ari Nahmani

Ari Nahmani is the CEO of Jerusalem based Kahena Digital Marketing which he founded in early 2011. Ari is a Washington, D.C. native who moved to Israel in 2006 after finishing up at UMD (Go Terps!). Ari is a web analytics freak who loves performance measurement data, excel, and pretty charts that demonstrate ROI. With an addiction to double espressos and as an Apple fanboy, it’s not uncommon to see Ari unsuccessfully managing his ADHD juggling multiple screens and iDevices. Contact Ari at ari@kahenadigital.com or follow him on twitter: @AriNahmani or at +Ari Nahmani

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