Blog

Why I Removed the Moz Toolbar

Howdy Moz fans! Confession Okay, I’ll be honest – I didn’t remove the Moz toolbar for any idealistic reasons, rather I cleared out all of my Chrome extensions in an attempt to locate which one was slowing down my browser. Addiction However, in the week in which I used my Chrome browser extension-free, I noticed […]

Leave a comment Continue Reading →

Demandware (now Salesforce Commerce Cloud) Releases XML Sitemap Update Causing Major SEO Issues

We here at Kahena work with several enterprise retail ecommerce brands using Demandware (re-branded as Salesforce Commerce Cloud just a few days ago). What makes this platform unique is that it is cloud-based, hosted externally. One advantage of a cloud-based e-commerce platform is if a bug or issue is found on the platform or if […]

Leave a comment Continue Reading →

Understanding Gary Illyes’ Content Creation Tips

Apparently Bullet Point Summary Intros are a Thing Today’s generations have lower attention spans. Long paragraphs of content are less likely to keep readers on the page. We need to write toward the web, and keep things snappy and easy to digest. I believe that wholly depends on who your target audience is. Stay With […]

Leave a comment Continue Reading →

How Can You Guest Post in 2015? Carefully.

Guest Posting Still Works – Read Why or Click Play: Matt Cutts sent the SEO world into a tizzy when he announced quite bombastically back in January 2014 that “Guest posting is dead”. After the expected uproar, Cutts toned down his rhetoric to a more realistic viewpoint, perhaps realizing that he had gone a bit too […]

Leave a comment Continue Reading →

Kahenacon 2015: Tips, Takeaways & The Haka

Kahenacon came and went and I am still glowing from the experience. 2015 reinforced how far my skills can grow, how many amazing professionals live around the corner from me, and my ability to eat endless amounts of baked goods. I’ve said this every year, but still, this really was the best Kahenacon yet! The conference took place […]

Leave a comment Continue Reading →

Survey & Ego Bait Infographics – Build Links the Safe Way [VIDEO]

How to use a survey infographic to safely build links: Anyone can publish an infographic. Even a good one. But what about earning links with an infographic? It seems that everyone and their moms are publishing infographics these days, but for what? Sure, there are KPI’s that go beyond SEO, such as general branding, evergreen content, referral traffic, […]

Leave a comment Continue Reading →

Kahena Meetup with Stephan Spencer – 10 Super-common SEO Mistakes Content Marketers Make – April 28th, 2015

A Meetup with Stephan Spencer In the leadup to Kahenacon 2015, we would like to invite you all to a meetup with Stephan Spencer, internationally recognized SEO expert and co-author of The Art of SEO. Stephan has spoken at hundreds of Internet marketing events, including SES, SMX, PubCon and more. 10 Super-common SEO Mistakes Content Marketers Make There’s […]

Leave a comment Continue Reading →

Kahena Hangout [LIVE] – ASO with Ian Sefferman of MobileDevHQ / TUNE – March 24th, 2015

Kicking off Kahena Hangouts! We’ve been talking about doing a hangout series with some of the best thought leaders in inbound marketing for months. I’m glad we’re finally kicking things off with none other than Ian Sefferman of MobileDevHQ by Tune. We met Ian at SMX Israel 2014 and have been super impressed with everything […]

Leave a comment Continue Reading →

That Time When Excite Almost Bought Google For $1 Million

When Excite Turned Down Google It’s one of those crazy stories that we just don’t hear about enough. But Excite was just one meeting away from buying Google for just a million bucks back in 1997! Watch our interview about it here: The worst business decision in modern history is generally said to be one […]

Leave a comment Continue Reading →

How Working in Digital Marketing Ruined the Internet for Me

Shayna Explains it All… Where it All Began I was a mild mannered environmental scientist before joining the Kahena Digital team this past summer. Like most people, I never really gave much thought to SEO and naively assumed that search engines returned results that were best for me. However, since joining the digital marketing field I’ve […]

Leave a comment Continue Reading →

Google Fiber: What It Means For Inbound Marketing

Surely you’ve heard of Google Fiber by now. If you’re an SEO’er, and not certain what Google Fiber is, then this meta data that I made up might sum it up nicely: As an inbound marketing professional, I couldn’t help but wonder what this means for SEO. 100x the speed of our current Internet? That’s a bit […]

Leave a comment Continue Reading →

Understanding the Knowledge Graph and Optimizing it for Your Brand

Watch as the author gives an in depth presentation of Knowledge Graph Optimization to the Kahena team at a recent Lunch ‘N Learn. The presentation covers Freebase, Google Plus, Wikipedia and much more. After watching – scroll down to read more details to advance your own KGO expertise! The Video   Most of us have […]

7 Comments Continue Reading →

How I Would Fix Keds.com: Technical & Creative Inbound Marketing Strategies

A Quick Glance at Keds’ Ranking I have fond memories of wearing Keds when I was a kid. It’s been a while since I owned a pair, so I took a look in Google to see how the company that was founded in 1916 was doing. Turns out, not so great. I was kind of […]

Leave a comment Continue Reading →

X-Men: SEOs of Future Past

With the release of X-Men: Days of Future Past, everything superhero is all the rage… Wolverine, Mystique, Magneto, et al are everywhere. Now everyone in the SEO Industry knows about ninjas, jedis, gurus, and rock stars, but what is a lot rarer and thus not as well known is SEO superheroes. There is nothing like having a superhero […]

Leave a comment Continue Reading →

Previewing KahenaCon 2014: Israel’s Premier Inbound Marketing Conference

It’s hard to believe that it’s been almost a year since last year’s awesome KahenaCon.  But alas, here we stand with just under one week left until KahenaCon 2014! If you’ve got questions, you can find all of the details at KahenaCon.com. As a quick review, here are the important points: What: Israel’s premier inbound marketing conference covering […]

Leave a comment Continue Reading →

Are You Utilizing The Power of Your Browser? – A Google Chrome Insiders Look

The internet browser has been a work in progress since the beginnings of the internet. Most of us didn’t have the privilege to use WorldWideWeb which was released in 1991 and is known as the first internet browser. The reason is that it was quickly rendered useless when Mosaic created the first browser to bring […]

Leave a comment Continue Reading →

Why “Care” In Client Work Is The Only Way

Introduction to Client Relationships I’m a friendly guy. I like to smile, joke around, and have a jolly time. It’s no wonder then that one of the most fulfilling aspects of my work here at Kahena is interacting with clients, working together with them to make the big wins happen, getting excited about new campaign […]

Leave a comment Continue Reading →
SEO Bookshelf

Why I Decided to Create the Kahena Library

One day we got an email from our boss. It said that we were the beneficiaries of Kahena Ka$h, whereby we were allowed to spend a certain amount of money per year on anything we wanted that we felt would be beneficial to our performance. Obviously our reaction was something along these lines: Choices, Choices, […]

Leave a comment Continue Reading →

The Art of Agility, Quick Thinking, & Fun Engaging Content, With Glide

We often hear about brands communicating with each other across social media networks. Take for example Marvel and Star Wars having an all out battle on Twitter or Oreo and AMC Theaters chatting about sneaking cookies in to the movie theater.  Whatever it is, there is an art and a certain quickness that has to be […]

Leave a comment Continue Reading →

New To SEO? Follow These People on Twitter

Learning About SEO On Twitter When I first started in SEO, I was learning a ton – from my coworkers, in-house training, Distilled U, and… Twitter! I never thought I’d say this, but being active on one of the biggest social media networks today, in my opinion, is absolutely critical to progressing in this industry. […]

1 Comment Continue Reading →