For those of you who missed my amazing colleague Denisse’s intro to App Store Optimization a couple weeks ago, here is the summary: Mobile is already big and is getting bigger. There are a ton of apps out there in both Google Play and iTunes, and to get your app noticed, you have to rank [...]
Google is Now Showing Rel=Publisher Markup (Company Logo) in SERP Snippet Testing Tool
Finally? While using the Rich Snippet Testing Tool today we came across an awesome new find (at least this is the first we have ever seen this…) It appears as though Google is now recognizing the ‘rel=publisher’ tag and applying the associated Google+ company page profile picture (company logo) to the SERP snippet the same way [...]
App Store Optimization (ASO) 101: The Rules Of The Game
Recently, we here at Kahena have had some great opportunities to explore the world of mobile marketing, specifically App Store Optimization or “ASO.” We’ve been scouring the internet for all news about this exciting new field, and thought we should begin giving back to the community by sharing our own observations and experiences. Though this [...]
The 7 Reasons You Will *LITERALLY* Cry If You Miss KahenaCon
Similar to Rob Lowe’s character on Parks and Recreation, I like to use the word “literally” a LOT. In this case though, I think it’s warranted. As you may have seen recently in your social media feeds, Kahena Digital Marketing is proud to present KahenaCon 2013, the second installment of its inbound marketing conference scheduled [...]
My SMX West Journey: From Newbie to Speaker with Top SEO Takeaways
Conference Noob I’ve been working in the inbound marketing and SEO space for more than 7 years, but have never attended a major US search conference. That is, until last week. Having been mostly exposed to the UK SEO scene due to living in Israel and time zones (twitter feeds), I have been quarantined from [...]
[AUDIO] Matt Cutts Discusses Next Penguin & Panda Updates at SMX West
As I recover early this morning from last night’s outings after day 1 of SMX West 2013 , I realized that I had triggered a recording of the Q&A from Matt Cutts’ and Duane Forrestor’s session yesterday. I edited it down for the two most important parts regarding algorithm changes. Being my first major SMX [...]
Announcing Our New Director of SEO: Aaron Friedman!
Introducing Aaron Friedman We’re honored to officially announce that Aaron Friedman will be the new Director of SEO at Kahena Digital Marketing starting in April! It’s been an awesome process getting to know Aaron over the last several months. During hundreds of hours of Google Hangouts, phone calls, and in-person meetings, we have had an [...]
Wrap-up of SMX Israel 2013
Well, it was a bit hard getting back to work today after such an amazing time yesterday at SMX Israel 2013, a tremendous event organized by Rusty Brick’s Barry Schwartz, who deserves an immense thank you from the entire digital marketing community. Now that I’ve gotten through all my client emails from the weekend, I thought [...]
Live Blogging SMX Israel 2013 with Kahena Digital
Live Blogging SMX Israel 2013 – Check back Sunday morning IST!
Kahena is Hiring Again! Multiple SEO Associate Positions Available
Kahena is hiring again! We’re looking to fill several SEO Associate positions. We’ll train you extremely fast and work you very hard – but in a few short months you’ll become an SEO Account Manager. Think you got what it takes? Read on, padawan! Does this describe you or someone you know? Hustler – People [...]
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