Live Blogging SMX Israel 2013 with Kahena Digital

Live Blogging SMX Israel 2013 – Check back Sunday morning IST!

05:19 pm
Ari Roth:

FINAL POST: Check out our wrap-up of the day’s presentations with 10 key takeaways here: http://www.kahenadigital.com/wrap-up-of-smx-israel-2013/

See everybody next year!

05:55 pm
Rachel Slovin:

If submit reconsideration request from wmt account that shares with other accounts will i flag google to the other sites? John- no each site is viewed differently

05:41 pm
Rachel Slovin:

Should you use disavow even if you didnt rec’v wmt notice? John- yes if you think there are things negatively affecting your site. It can take weeks or months until it is recrawlled

05:30 pm
Rachel Slovin:

Great que mark ginsberg- how much space on the serps will seos have in the future? John- it is changing but it wont change to a single result. Lots of things are changing. Things will benefit the user

05:04 pm
Rachel Slovin:

imageGoogle hangout with john mueller of Google

 

04:16 pm
Rachel Slovin:

How to deal? -menachem

image

04:15 pm
Rachel Slovin:

What is the problem? Serps see it as separate pages And links get diluted across various pages – menachem

04:14 pm
Rachel Slovin:

Next up menachem rosenbaum on paginetion

rel=prev rel=next

04:12 pm
Rachel Slovin:

imageGoogle vs bing not everything lines up! Thanks bonnie!!

 

04:06 pm
Rachel Slovin:

If rel=can is wrong google won’t honor it

04:05 pm
Rachel Slovin:

some reasons youd want to use it image

04:04 pm
Rachel Slovin:

Some options before rel=can :

301 redirect

 

04:03 pm
Rachel Slovin:

4 must know rules for rel=canonical usage by bonnie stefanick . Go geek crowd :)

03:27 pm
Rachel Slovin:

How to rank videos on page 1 everytime! – barak hullman

03:23 pm
Rachel Slovin:

5. Backlinks fromplaces like fiverr to the youtube video

03:20 pm
Rachel Slovin:

4. Upload video to youtube with info filled out

03:19 pm
Rachel Slovin:

1. Keyword research 2. Create video 3. Save to desktop and fill out meta data – akiva ben ezra from ben-ezra marketing

03:14 pm
Rachel Slovin:

What is important for video?

1. Entertainment

2. Don’t make it too long. Stay short

2. First impression is important

03:08 pm
Rachel Slovin:

Gilad from nekuda.co.il on youtube optimization

is video important? Yes!

02:49 pm
Rachel Slovin:

Test test test! – roi ben ami

02:43 pm
Rachel Slovin:

Female pictures help sites convert better. Go women power :)

02:40 pm
Rachel Slovin:

Help users paint what happens after they make the decision – roi

02:38 pm
Rachel Slovin:

Which is better with or without icon? With icon was 8 % better conversion! (Dell example)

02:36 pm
Rachel Slovin:

A/b testing with roi ben ami from world wide optimization. Needs 2 things testing and research

landing page is bridge

02:30 pm
Rachel Slovin:

image-gab

 

02:29 pm
Rachel Slovin:

Lightbox has low conversion rate (tactic #1)

02:24 pm
Rachel Slovin:

Game time “one of these things is not like the others”  - gab

02:22 pm
Rachel Slovin:

Gab goldenberg (seo roi)  creating dating site. Wonder what that conversion rate will be :)

02:19 pm
Ari Roth:

Mobile search is broken – it’s like Alta Vista in 1997. CLASSIC!

02:18 pm
Ari Roth:

Now up: Ariel Hochstadt, former Googler.

02:15 pm
Ari Roth:

Choices are a WAP site vs a mobile app.  Each has various pros and cons – research and choose carefully!

02:08 pm
Ari Roth:

1 in 5 users bought something using a smartphone over Thanksgiving 2012! #mindblown

02:08 pm
Ari Roth:

On to Mobile SEO tchniques.  First up is Paul Vesely of SEO Web Live going through some crazy stats about the importance of mobile.

02:07 pm
Ari Roth:

Delicious lunch is over.  Was too busy eating and shmoozing to remember to take pictures, but you can find them searching for the #smxisrael hashtag on Twitter.

02:04 pm
Rachel Slovin:

Conversion optimization: one of the most under utilized techniques. – Amir yarkoni of seperia

12:43 pm
Rachel Slovin:

Alex moss: mark up everything! And check using structured data tools and google webmaster tools

12:42 pm
Rachel Slovin:

Video thumbnails get traffic and it is the biggest thumbnail shown by google. Can also submit video sitemp to google

12:41 pm
Rachel Slovin:

Rel=author!! (Rachel- I am a big fan) helps increase (almost double Ctr)

 

try out different pics and backgroundsimage

12:39 pm
Rachel Slovin:

Star ratings, concert dates all help give us more informationimage

12:38 pm
Ari Roth:

Alright, well it’s  lunch time now that Yehoshua is done.  I’ll take many pics of my lunch stash for yall :-)

12:37 pm
Rachel Slovin:

Next up – Alex moss from 3 door digital:

why should we implement these rich snippets?

12:36 pm
Ari Roth:

Low engagement isn’t necessarily bad – if you land on a relevant product page, you might just buy!

12:34 pm
Rachel Slovin:

Amazon push with schema review formatting.

google data highlighter

-both good wp plugins

12:32 pm
Ari Nahmani:

Yehoshua Coren is now up! #geekcrush

He’s speaking about Goal Configuration and Advanced Segmentation in Analytics. I have a feeling hes’ going to melt some faces :)

12:32 pm
Rachel Slovin:

Schema for WordPress from Barak hullman:

schema creator by raven and you can test it out in webmaster tools

12:31 pm
Ari Roth:

Now up: the world famous Yehoshua Coren, the Analytics Ninja. I’m excited, are you? :-)

12:29 pm
Ari Roth:

Without attribution, might abanadon a mode of attracting visits based on it not being the last touch but could be a key part of the process!

12:28 pm
Ari Roth:

bit.ly/TQTPO4 – Google Analytics attirbution modeling tool beta

12:28 pm
Ari Nahmani:

Ophir Cohen is speaking about about attribution modeling – so many different ways a source of traffic (and keyword/campaign, etc) can be attributed.

Last Click
First Click
Custom
Decay
Linear
Position Based

Get the beta here: http://bit.ly/TQTPO4
AWESOME. :) I’m very happy – As many of you might know, attribution is a dear subject to me.

 

12:27 pm
Ari Roth:

Can give more credit to first touch rather than last (default), split credit between touches, or give more weight to those closer to the end – very cool!

12:26 pm
Ari Roth:

Attribution distinguishes between converters (branded terms are best in general) and initiators.

12:25 pm
Rachel Slovin:

Avoid:

image

12:25 pm
Ari Roth:

All of those steps may have contributed to the purchase, but only one/some get credit.  This is where attribution modeling comes in.

12:24 pm
Rachel Slovin:

tips:

image

12:23 pm
Ari Roth:

It doesn’t usually take one search to purchase: “vacation ideas” to “hotels in Vienna” to “Ambassador Hotel Vienna” to purchase!

12:22 pm
Ari Roth:

Ophir’s “typical day” flow chart seems to imply he texts ppl from 10 am to 4 pm :-P

12:20 pm
Rachel Slovin:

Make sure you know your site focus- kalman

12:19 pm
Rachel Slovin:

Schema brings a 50% increase in traffic

12:18 pm
Ari Roth:

Next up is Ophir Cohen, CEO of Universal McCann Search, talking about attribution modeling in analytics. Don’t know a lot about that, so should be good!

12:18 pm
Rachel Slovin:

SERPS want to display your information properly at a cheaper rate.

12:17 pm
Rachel Slovin:

imageSerp’s like it! – kalman

 

12:16 pm
Rachel Slovin:

Kalman: easy to implement wrong.

12:14 pm
Rachel Slovin:

Schema and rich snippets with Miriam Schwab of iilluminea

image

12:12 pm
Ari Roth:

Have to use custom variables to filter out existing customers and get more accurate data.

12:07 pm
Ari Roth:

Didn’t know you could sort traffic by screen resolution! Helpful for optimizing for different devices…

12:04 pm
Ari Roth:

First up is Amir Yarkoni of Seperia talking about the importance of contextual data.

12:02 pm
Ari Roth:

Covering multiple tracks for the pre-lunch session.  I’m on Analytics – hoping to learn some new tricks!

11:46 am
Ari Roth:

Time for questions! How do you know what update hit you? Jim Boykin: depends whether you have link problems or content problems.

11:44 am
Rachel Slovin:

image

11:40 am
Ari Roth:

Uri Breitman of TBWA is up now.  Talking about what’s now known as “Footer hell”

11:38 am
Ari Roth:

Social Media works! Without any link building, can still get tons of (relevant) traffic.

11:37 am
Ari Roth:

Eli Feldblum: You can still build links, but it’s much harder – theme of SEO in 2012!

11:37 am
Rachel Slovin:

image

11:37 am
Rachel Slovin:

Eli feldblum:image

11:32 am
Ari Roth:

Even high quality links can hurt you.  FSAStore.com had banners on every partner page with exact match anchor text, and dropped hard!

11:29 am
Rachel Slovin:

Advice from Jim:

image

11:26 am
Ari Roth:

Get links from real people.  Google will give more power if they have a good reputation.  Ari Nahmani (our CEO) is freaking out like a schoolgirl over Jim Boykin, his old school SEO hero.

11:21 am
Rachel Slovin:

Cleaning up back links with jim Boykin

image

11:18 am
Ari Roth:

To clarify an earlier update, a bad bounce is when the user goes back to Google because that tells them you didn’t help the user find what they were looking for.  Good bounce rate is going from your site to Twitter/Facebook/another site.

11:16 am
Ari Roth:

Ranking #1 for “Plumber” doesn’t work great if you only service Chicago!  That leads to a high bounce rate.

11:15 am
Rachel Slovin:

post panda with Jim Boykin

bounce rate: 2 types great and bad Bounce rates.google doesn’t break down bounce rates. People could be finding the information they are looking for.

11:12 am
Ari Roth:

Jim Boykin up again talking about surviving Panda/Penguin. Important because Barry Schwartz’s survey said 73% didn’t recover a year later!

10:50 am
Ari Roth:

Time for another short break before session3 kicks off! Gotta go network :-)

10:47 am
Ari Roth:

Panelists now answering questions about link building to wrap up session 2 in Track A. Very informative!

10:31 am
Ari Roth:

“Content is King” is only partially true post-Panda.  Now INCREDIBLE content is king!

10:30 am
Ari Roth:

Link building is out, relationship building is in.  Sounds easy, but it’s hard!

10:28 am
Rachel Slovin:

Next up Aaron Friedman (yea Chicago!) : link building is relationship building

10:28 am
Ari Roth:

Aaron Friedman of Spark now talking about using relationships to build links right.  This way it’s not spammy!

10:25 am
Ari Roth:

I should take this opportunity to let you know about the Kahena after party tonight.  If you’re reading, come find somebody on the team to get a voucher for a free beer and chaser! Everyone gets the chaser, but the beer is only for those with a voucher… More details here: http://bit.ly/KahenaAfterParty

10:24 am
Rachel Slovin:

Disavow tool what to know:

1. Use with caution

2. Can take a long time to work

3. Submitting isn’t enough. Need to see links removed

 

10:19 am
Rachel Slovin:

Link cleanup – mark levy

determine which links are badimage

10:18 am
Ari Roth:

Use more tools than just webmaster tools links listing for cleanup because they can pick up those links at any time.  Do it all at once so you don’t have to again later.

10:16 am
Ari Roth:

Now Marc Levy of 3 Door Digital is up talking about what to do if you didn’t listen to Jim and got properly smacked by Penguin!

10:13 am
Ari Roth:

You linking to spam can be more harmful than spam linking to you.

10:11 am
Ari Roth:

Jim Boykin: Build more on inner pages, too many homepage links send a bad signal.

10:09 am
Ari Roth:

Jim Boykin up first in session 2 talking about what not to do when link building to avoid the dreaded webmaster tools emails.

09:50 am
Ari Roth:

Now that the speakers are done, on to the Q&A.  First Q: how does the content spinning work with other languages? Julia says it’s more difficult but she’s done it.

09:48 am
Ari Roth:

Marty’s screen sharing just backfired when the screensaver went on! Good thing he’s got such a strong personality :-) We’re being redirected to www.facebook.com/aimclear

09:43 am
Rachel Slovin:

Scrape box demo with Marty weintrab image

09:38 am
Ari Roth:

Next up: Marty Weintraub of AimClear talking about the problem with keyword research.  I hope he also mentions solutions! :-D

09:38 am
Ari Nahmani:

Ross talking about making sure to analyze various multi-channel efforts to ensure it provides value added to each campaign.

Facebook + Retargeting: “If you have a strong facebook presence already, it’s a very easy thing to take advantage of it”. Turn more users who have visited your website – take retargeting code and place it on your facebook page so that you can continue to retarget them via a FB based audience list.

Ross is a seriously eloquent dude #vocab :)

09:35 am
Ari Nahmani:

Ross from Kahena is now speaking about various Multi-Channel “Recipes”!

09:33 am
Ari Nahmani:

Just watched Omri Brill of Podium talking about scaling up SEM efforts. His company AdCore is offering a raffle for a Nexus 7 in the main hall.

Next up Ross Plotkin

09:30 am
Ari Nahmani:

I’ve moved over to the Search Retargeting Mix session to watch our very own Ross Plotkin rock the house!

 

09:28 am
Rachel Slovin:

imageAutomated content misconceptions – julia Logan

09:24 am
Rachel Slovin:

Julia Logan of Irishwonder – panda changed the attitude towards content. Content can now harm you if duplicate etc.

09:21 am
Rachel Slovin:

Listening to mark Ginsberg on keyword research and content development.

09:20 am
Rachel Slovin:

Need to shift our research.  Need to look at the long tail potential. Look at google suggest.

09:15 am
Rachel Slovin:

Google is going to focus on the writer and author- mark Ginsberg

06:47 am
Ari Nahmani:

This is just a test of the live blog plugin. Check back here for ongoing updates throughout the day!

smx israel logo

About Ari Nahmani

Ari Nahmani is the CEO of Jerusalem based Kahena Digital Marketing which he founded in early 2011. Ari is a Washington, D.C. native who moved to Israel in 2006 after finishing up at UMD (Go Terps!). Ari is a web analytics freak who loves performance measurement data, excel, and pretty charts that demonstrate ROI. With an addiction to double espressos and as an Apple fanboy, it’s not uncommon to see Ari unsuccessfully managing his ADHD juggling multiple screens and iDevices. Contact Ari at ari@kahenadigital.com or follow him on twitter: @AriNahmani or at +Ari Nahmani

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