KahenaCon is a one-day inbound marketing conference covering SEO, Online Advertising, & Social Media.
May 26th, 2013
08:00 am ~ 5:00 pm
JVP Media Quarter, Jerusalem, Israel
featuring the best inbound marketers
KahenaCon hand-picks some of the best digital marketers from a variety of spaces. Whether it's from startups, agencies, or leading brands, you'll leave KahenaCon with relevant, actionable takeaways.
International SEO Consultant with wide experience in the definition, development and management of SEO processes focused on conversion. Aleyda specializes in Multilingual, Mobile & Technical SEO.
Aaron Friedman is the Director of SEO for Kahena Digital Marketing. Hailing from the Windy City of Chicago, Aaron will be moving to Israel with his family only days before KahenaCon! Aaron specializes in Search and Social integration and overall digital strategy.
From a development and academic background, Tom joined Distilled in early 2011. Tom specializes in Technical SEO, specifically researching and building tools. He believes Inbound is the future, but thinks we don't quite understand what Inbound truly is yet.
Tal is the VP of Online Marketing at Magisto, a cross-platform mobile app that turns everyday videos into exciting, memorable movies.
Created projects that have been used by millions. Contributor: Business Insider, TechCrunch. Featured: LifeHacker, NYT. Oh yeah ... and he's 19 years old.
Yehoshua Coren is the Founder and Principal of Analytics Ninja. An experienced speaker, his simple but extremely effective insights into web analytics are a game changer.
Natasha oversees Rounds’ marketing department where she focuses on all of the digital marketing, retention, engagement and acquisition of users.
Avi Mayer heads social media for the Jewish Agency for Israel. He is widely regarded as one of the most social media-savvy Israel activists. Regular appearances: Al Jazeera, BBC, Ch.10.
Zvika is the founder of SWC, a leading analytics agency and a member of the prestigious Google Analytics certified partner program (GACP).
Jon leads marketing for Wibiya (Conduit), a brilliant innovator bringing smart engagement to digital publishers.
Sam Michelson is CEO of Five Blocks a technology and services company specializing in Online Search Branding and Digital Reputation Management.
Tomer has trained over 3,000 students from all over the world and has built mobile strategies for some of Israel's top corporations. He's 19 years old and employs 13 staff.
lunchtime breakout sessions with intimate, expert Q&A
Daniel Feldman is the Social Media Manager for Waze - the world’s largest community of drivers sharing real time road info.
Laura Ben-David is a writer, blogger and social media maven. In addition to managing all of the social media at Nefesh B’Nefesh, her expertise in the field is sought by many.
Jonathan is a member of the National Information Directorate where he manages the Prime Minister's social media channels which reach millions of people worldwide.
Podium Advertising Technologies is an SEM agency in Tel Aviv behind AdCore, an automation tool that helps to create dynamic search campaigns for e-commerce, instantly.
The topics being covered include the following:
Inbound Analytics and Metrics That Matter
Beyond the typical Key Performance Indicators, conversion funnels & analytics goals; define and report on the metrics that matter.
Social, Branding, & Reputation Management
Implementing a social strategy with sound brand management principles is a must. Hear some expert case studies from multiple sectors.
SEO in 2013: AuthorRank, Schema, Digital PR ... OH MY!
As industries converge and algorithms change, learn how can SEO, Social, and PR teams capitalize on synergetic campaigns and optimize their efforts to complement each other.
Multi-Channel Inbound Marketing (SEO/SEM/Social)
The days of narrow strategies are over: this discussion will focus on how you can grow your audience using a combination of the various organic and paid online channels.
Mobile Optimization
From App Store Optimization (ASO) to Responsive Design, industry leaders take the discussion beyond the necessary basics to the cutting edge in mobile marketing.
Organizational Inbound Marketing - Agile Processes and Buy-In
You’ve got the marketing know-how. Now how do you implement and get your C-level execs, managers, developers, & all stakeholders excited?
What participants from KahenaCon 2012 say
Menachem Pritzker
CEO / Founder, TheHomefixers.com
"KahenaCon has that "insider feel" you just don't get with the bigger conferences. I walked away with a list of real changes that I immediately applied to my SEO campaigns. After the crazy year we've had in the industry, I'm definitely looking forward to KahenaCon 2013."
Rachel Rowland
Marketing Team Leader, Natural Intelligence
"Last year's KahenaCon is, in one word, refreshing. They hand-pick their attendees, keeping it small and quality. The number not only enables effective and interactive sessions, but also creates an atmosphere for successful networking. Throw in the great location and exciting vibe, and you've got a smashing conference. "
Andy Levy-Stevenson
Chief Search Officer, Five Blocks
"Had a fantastic time at KahenaCon ... great to hear top-quality speakers in such an intimate and collegial atmosphere. Some valuable tips and thought-provoking presentations, a lovely location, and an excellent lunch with time to chat and catch up with friends. Looking forward to 2013 (and please, save some cherries for me)!"
Robin Schwartz
SEO and Social Media Specialist
"KahenaCon is a unique experience. Its intimate setting allows for more sessions and a lot more interaction. As an attendee I felt my thoughts were heard and my questions answered, something you wouldn't get at a standard conference."
Mark Ginsberg
CEO / Founder, Drive Hill Media
"With a small, exclusive list of attendees and one-track of in-depth sessions taking place, you're exposed to the latest trends in digital marketing and have great opportunities for networking and learning new techniques and tactics. KahenaCon is one of the premier digital marketing events in Israel, and I would definitely recommend it to anyone involved or interested in the space."
Miriam Schwab
Friendly CEO, illuminea
"Kahenacon is a cozy gathering of some of the best people in the industry. Therefore, the hand-picked speakers and topics are all useful. Between the opportunity to catch up with people, get out of the office, pick cherries (yup, we picked cherries last year), and learn new stuff, this is a must-attend event!"
David Corman
Campaign Manager, Waves Audio
"KahenaCon is a top-notch event unlike any other in the online marketing industry in Israel. It is the only conference I have attended that is actually geared to the highest common denominator. You learn practical and relevant tips from veteran professionals across a wide variety of topics and disciplines."
Sara Cole
SEO Manager, Net-Bet
"KahenaCon 2012 was a great opportunity to discuss SEO issues and and trends that as an SEO professional effect me on a daily basis. The intimate setting lent itself to useful sessions and individual networking with knowledgeable people."
| Time | Sessions |
| AM 08:00 ~ AM 09:00 | Registration |
| AM 09:00 ~ AM 10:00 | Keynote: The Evolution of Search [Tom Anthony] |
| AM 10:15 ~ PM 11:15 | Social Media, Branding, & Reputation Management. [Avi Mayer, Jon Burg, Sam Michelson] |
| AM 11:30 ~ PM 12:30 | Mobile Optimization. [Natasha Shine, Tal Zilberman, Tomer Hen] |
| PM 12:30 ~ PM 2:00 | LUNCH! Lunchtime Breakout Site Clinics (1:15pm-2:00pm) 1) SEO 2) Social Media 3) Paid Online Advertising 4) Mobile Optimization / App Store Optimization. |
| PM 2:00 ~ PM 3:00 | Inbound Analytics and Metrics That Matter. [Yehoshua Coren, Zvika Jerbi] |
| PM 3:10 ~ PM 4:00 | Keynote: Inbound Marketing in a Multi-Device World [Aleyda Solis] |
| PM 4:15 ~ PM 5:00 | Multi-Channel Digital Marketing - from Startups to Enterprise [Ben Lang, Aaron Friedman] |
Reserve your spot in early spring!
After clicking on register, a simple form will pop up below. Please fill out the main registrant's information and click Register. You will then be taken to a PayPal checkout page. You can update quantities of tickets on that screen. We'll followup with more information soon after.
fill out the form below and you will be taken to a checkout page
What's this whole 'KahenaCon' thing about?
KahenaCon is quickly becoming the most anticipated inbound marketing conference in Israel.
Created by the minds and hearts behind Kahena Digital Marketing, and only in its second year, KahenaCon has already established itself as an exclusive, but intimate and collegial conference with the best speakers and most actionable takeaways.
We invite you to join us and other top industry thought leaders, expert speakers, and generally awesome inbound marketers in Jerusalem on May 26th, 2013 to discuss and present the latest and greatest in the way of global digital marketing.
KahenaCon is an incredibly valuable and resourceful event where attendees can hear specific, actionable advice from digital marketing success stories and walk away with the ability to apply practical tactics and use valuable tips for their own campaigns. Whether you’re an in-house marketing professional, agency account manager, or a one-person start up, there’s something for everyone at KahenaCon!
Get a taste of why you don’t want to miss out. Check out the testimonials above, engage and chat with us on the Facebook event, and make sure to get your ticket early as there is limited capacity! One of the best things about KahenaCon is its intimate vibe, networking, and real actionable tips that you can apply to your campaigns tomorrow. Did we also mention a kick-ass lunch and enough espresso to make you dance in your seat!? Don’t miss out - register today :)
About Kahena Digital Marketing
Embodying an energetic startup culture, Kahena is situated in the JVP Media Quarter, and is one of the fastest growing digital marketing agencies in Israel. Modeled after leading US-based search firms, with a staff full of Anglo ex-pats, Kahena has attracted a growing roster of international clients due to its reputation of being a quality service provider who prides itself on its professionalism, its work environment, and the results it achieves.
all the info you need, and more!