May 31st, 2015
08:00 am ~ 5:00 pm
JVP Media Quarter, Jerusalem, Israel
featuring the best inbound marketers
KahenaCon hand-picks some of the best digital marketers from a variety of spaces. Whether it's from startups, agencies, or leading brands, you'll leave KahenaCon with relevant, actionable takeaways.
Phil Nottingham is the in-house video marketing expert and chief meme generator at Distilled. Coming from an eclectic background in theatre dramaturgy, broadcast technology, video design, stage-combat and social media, Phil now combines marketing prognostication with ranting both in the written and spoken form.
Sarah Snow is the Community Manager for Glide, a live video messaging app. During her two years with the Jerusalem-based company, she has helped build Glide’s massive online community which consists of over half a million followers. She recently toured the U.S. holding meet-and-greets with members of Glide’s community. Sarah also creates original video content that attracts hundreds of thousands of viewers, solidifying her online following. She has a Persian cat named Juicee who also has an online following and has yet to go on tour.
André is the Founder of Web Arts AG, regarded as one of the most successful conversion agencies worldwide, specializing in Optimization and E-Commerce, Behavioral Economics, UX and Testing. He is also an author, speaker, university lecturer and host of conversionSUMMIT.org, Germany's leading conference for conversion optimization.
Eitan Chitayat is the founder of natie, a boutique global agency that specializes in branding, storytelling, and design. Current and past clients include Facebook, Google, YouTube, Apple, and more. He's spoken at conferences in Barcelona, Zurich, Budapest and Berlin and has served as a jury member on advertising's prestigious One Show. 'Work hard and be nice' are words he lives by.
Marina Boykis oversees the international social media presence of the Israel Defense Forces. She was previously a community manager and evangelist for the personal finance startup BillGuard. For more than two years, she helped build BillGuard’s 10,000 strong beta community and specialised in product marketing. Marina’s current role blends her marketing expertise and her love for all things Israel related.
Yehoshua Coren is the Founder and Principal of Analytics Ninja. An experienced speaker, his simple but extremely effective insights into web analytics are a game changer.
Ari founded Kahena in 2011 after consulting as a digital marketer for several years. Ari oversees all accounts at Kahena. His work is still about getting in the trenches on SEO / inbound marketing campaigns - from massive brand e-commerce sites to digital strategy for a local business looking to scale.
Daniel Frank is an experienced digital marketing professional, specializing in technical SEO, automation and analytics. Daniel has experience providing innovative digital marketing and analytics solutions for a wide range of clients including e-commerce, local businesses and lead-generation.
Get ready to meet three core members of the Google Search Console Team who will be running a breakout session at KahenaCon. They will be presenting the new Search Analytics report with a Live Demo! In addition, they will be demonstrating the functionality and reports available on Google Search Console. At the end of the session, there will be time for Q&A, so get your questions ready!
These marketing experts will help be on our site clinics giving you advice during special sessions.
Rachel has been with Kahena since the beginning. Rachel's clients always seem to hang on tight to her as her campaigns are always marked with success. She specializes in technical SEO, web analytics, and training all the newbies :)
Hillel is also a tech blogger who contributes to sites such as The Huffington Post, Business Insider, Mashable, Gigaom, and others. In addition, he is a strategic advisor at several startups and startup incubators including: UMoove, Curiyo, Brow.si, Webbing, MyLED, and Selarator. Hillel is also a startup mentor at Google Israel, Microsoft Accelerator, Jerusalem Startup Hub, The Junction, and others.
Miriam is the founder and CEO of illuminea, one of Israel's leading WordPress website design and development agencies.
Some of the general topic areas you'll hear at KahenaCon:
Inbound Analytics and Metrics That Matter
Beyond the typical Key Performance Indicators, conversion funnels & analytics goals; define and report on the metrics that matter.
Social, Branding, & Reputation Management
Implementing a social strategy with sound brand management principles is a must. Hear some expert case studies from multiple sectors.
Future Proof SEO
Don’t let the next algorithm updates knock you off the search results. Learn how the experts are building sustainable SEO campaigns that today to protect their search traffic tomorrow.
Multi-Channel Inbound Marketing
The days of narrow strategies are over: focus on how you can grow your audience using a combination of the various organic, social, and paid online channels.
From App Store Optimization (ASO) to Responsive Design, industry leaders take the discussion beyond the necessary basics to the cutting edge in mobile marketing.
Advanced Online Advertising
The past 12 months have seen extreme changes in the paid online advertising ecosystem. From PLAs, retargeting, and cross-channel audience lists - we got you covered.
What attendees from KahenaCon 2014 say
Executive Vice President, Nefesh B'Nefesh
"Kahenacon was a fantastic opportunity to network and get inspired. Lectures were from some of the of the biggest marketing names both local and abroad and the intimate setting allowed for additional one-on-one time and followup conversations. There is no question that Kahenacon is one of the most important marketing conferences in Israel today."
Founder, 972 creative
"KahenaCon's small, intimate conference has proven itself superior to the bigger productions for the past several years. With local and global speakers and their single-track concept, you're able to attend all the lectures and not have to miss any. Oh, and the lounge-style setup allows you to meet and interact with lots of people which has been great for networking. KahenaCon is not to be missed!"
Co-CEO, Blue Thread Marketing
"Since its inception, KahenaCon has provided consistent value and quality to the Israeli digital marketing community. The top tiered list of international speakers, combined with local expertise offers the optimal balance to learn about the latest trends and tactics. Having attended KahenaCon for two years now, it's definitely gaining 'street cred' as a primary digital marketing event in Israel. The targeted group of attendees is also an ideal atmosphere for networking with colleagues and like-minded professionals."
Director of Marketing and Public Relations, Shapell's / Darche Noam
"Attending Kahenacon last year was a fantastic experience. I learned a lot from the the line up of speakers who were clearly top in the field and knew what they were talking about. It was a great opportunity to network and meet others in the field, and to discuss ideas and challenges that we face. The vibe was cool, the food was delish and of course Kahena pulled this off with sheer excellence!"
Director of Communications, Energiya Global Capital
"Kahenacon is the fresh, young face of the Jerusalem scene. A highly professional conference in an intimate venue, Kahenacon delivered strong takeaways in the spirit of collaboration and networking I have come to expect and appreciate."
Head of Inbound Marketing, anyoption
"Kahenacon is an incredibly enlightening conference, a day of diverse lectures that offer an insider’s perspective to digital marketing. Kahena takes online marketing to the next level and they let it show. You will leave Kahenacon with a list of actionable ideas that will improve your marketing strategy, it’s amazing how much you can get out of one day!"
|AM 08:00 ~ AM 09:00||Registration|
|AM 09:00 ~ AM 09:10||Ari Nahmani - Introduction|
|AM 09:10 ~ AM 09:50||Phil Nottingham - Video Optimization in a World of Fragmented Social Platforms|
|AM 10:05 ~ AM 10:50||André Morys - Conversion Excellence: How Strategy & Execution Work Best for Perfect Results|
|AM 11:00 ~ PM 11:35||Marina Boykis - The Secrets to Being Heard by Your Biggest Advocates|
|AM 11:35 ~ PM 12:10||Eitan Chitayat - Branding is a Big Deal. Step to It.|
|PM 12:10 ~ PM 2:10||LUNCH!|
Rank Ranger - Sponsor Showcase (1:00pm-1:20)
Optional Breakout Session: Expert Site Clinic (1:25pm-2:10pm)
Optional Breakout Session: Demonstration with Google Search Console Team (1:25pm-2:10pm)
|PM 2:10 ~ PM 3:00||Sarah Snow - Don't Just Manage Your Community, Join it, Then Make it Come To Life with Video|
|PM 3:15 ~ PM 3:55||Yehoshua Coren - Digital Analytics: Do You Have a Strategy?|
|PM 4:10 ~ PM 5:00||Daniel Frank - T-Shaped Digital Marketing in 2015: SEO, Automation and Tools|
|Times and sessions subject to change|
Reserve your spot in early spring!
After clicking on register, a simple form will pop up below. Please fill out the main registrant's information and click Register. You will then be taken to a PayPal checkout page. You can update quantities of tickets on that screen. We'll followup with more information soon after. If you have multiple attendees in your group, we'll get that information after checkout.
Price does not include 18% VAT
fill out the form below and you will be taken to a checkout page. You can update quantity tickets at the next step.
What's this whole 'KahenaCon' thing about?
KahenaCon is back in Jerusalem on May 31st, 2015 to present the latest and greatest in global inbound marketing.
With the best local & international speakers, actionable takeaways, and a great venue, it is no wonder that Kahenacon has quickly established itself as one of the most anticipated digital marketing conferences in Israel.
Take advantage of this valuable opportunity to hear success stories and proven techniques from leaders in the digital marketing world and walk away with the knowledge to apply these tactics to your own campaigns. Whether you’re an in-house marketing professional, an agency account manager, or a one-person startup, there’s something for everyone at KahenaCon!
Created with the same energy and professionalism behind Kahena Digital Marketing, we value an intimate vibe and real networking opportunities, thus tickets are limited. Make sure to get your ticket as early as possible and also enjoy the variety of discounts available for early bird registrants!
Start getting a taste of what to expect in this year’s conference by checking out the testimonials above, and feel free to engage and chat with us on the Facebook event page. Still not convinced? Did we also mention a delicious lunch and enough espresso to make you dance in your seat!? Don’t miss out - register today :)
About Kahena Digital Marketing
Embodying an energetic startup culture, Kahena is situated in the JVP Media Quarter, and is one of the fastest growing digital marketing agencies in Israel. Modeled after leading US-based search firms, with a staff full of Anglo ex-pats, Kahena has attracted a growing roster of international clients due to its reputation of being a quality service provider which prides itself on its professionalism, work environment, and the results it achieves.
all the info you need, and more!