Live Blogging SMX Israel 2012 with Kahena Digital

We’re super excited that SMX Israel is in our hometown of Jerusalem! We’ll be live blogging select sessions today – Ari from his macbook pro and iPad, and Ben from his netbook and Color Nook!

Here’s to a great day of learning, shmoozing, and fun!

Our Live Blogging Schedule for Today’s Conference:

8:00-9:00 – Meet & Greet

9:30-10:15 – SEO: From Basic to Advanced

9:30-10:15 – Reputation Management

10:45-12:00 – Google Panda, Freshness, & More

12:15-1:30 – Link Building

3:00-4:15 – Expert Site Clinic

4:45-6:00 – Meet Tomer from Google

Live Blog:

06:01 pm
Kahena:

That’s a wrap, see you next year!

 

05:29 pm
Kahena:

John: Security is becoming an issue for many people. Start early, use HTTPS now!

05:27 pm
Kahena:

John:Google is working on understanding JavaScript, but don’t completely rely on it just yet.

05:23 pm
Kahena:

John: Google recently started adding answer snippets to question queries.

05:21 pm
Kahena:

John: If, indeed, Google wants to contact you, they will do so via GWMT. It is crucial that you have GWMT. In addition, make it easy to contact you via your website, Google might try that as well.

05:18 pm
Kahena:

John: Make sure that your site is technically correct. Don’t rely on Google to contact you with issues.

05:17 pm
Kahena:

Closing keynote, John Mueller.

04:43 pm
Rachel Slovin:

Ashley Tate –

More resources than ever for creating content.

6 step plan to shareable content – “get your content strategy from unbareable to shareable”

  1. content postmortem
    1. look at analytics
    2. topics content types
  2. create audience personas
    1. want to understand the why
  3. Topics brainstorm
  4. get top down support. make sure exec team is behind you.
  5. set an editorial calendar
    1. really important to live and die by this calendar
    2. gives window into content
    3. show all stakeholders what is coming up next and how to follow goals.
    4. want to include everything on your calendar
    5. 1-3 months out so you can have reaction time
  6. share in the right place

 

04:39 pm
Kahena:

Gab: Get in your customers’ mind. Ask them: What’s your biggest problem in reaching your goal?

04:32 pm
Kahena:

Next up: Gab Goldenberg of Internet Marketing Ninjas.

04:31 pm
Kahena:

Ari: SEO due diligence in a post penalty world: When you take on a new client that was penalized, use Barracudas tool to see how bad they were hit.

04:27 pm
Kahena:

Ari: It’s hard to optimize without the keyword data, now with [Not provided]. Solution: use SemRush tool + RankRanger+ screaming Frog.

04:23 pm
Kahena:

Ari: Do reverse image search, this way you can find your own images used elsewhere. Then ask the user to link back to you.

Use Image Raider for this.

04:22 pm
Rachel Slovin:

Clifton Flack of Universal McCann:

Why does everyone love content?

technology makes it easy and services make it fun. society makes it essential!

why do we share? to strengthen social bonds, define/refine our identity and status enhancement / reinforcement

create shareable content:

  1. understand your target market
  2. define the “why would i share this”
  3. embed the tools to enable sharing
  • Track
    • Set goals
    • use analytics
  • Optimize
    • always test
    • remarketing works
  • repeat
    • follow the flow
    • highlight the perfect journey

add faces to a brand – home page landing page etc

signups increase, traders, and everything increase!

 

04:22 pm
Kahena:

Next up: Ari Nahmani of… KAHENA!

04:21 pm
Kahena:

Akiva: Optimize your images before you even upload it to your website.

04:18 pm
Kahena:

Akiva: Social links are the new backlinks!

04:17 pm
Kahena:

Akiva: Use title tags. It really works!

04:17 pm
Kahena:

Next up: Akiva Ben-Ezra

04:16 pm
Kahena:

Eli: Use authorship!

04:15 pm
Kahena:

Eli: Use the knowledge graph. Use Wikipedia, Freebase and Google+ to get more visitors and incredible exposure.

04:14 pm
Kahena:

Eli: The Basics.

Go back to the basics:

  • Internal links
  • Titles – don’t forget to consider what your potential customers will search for
  • Content

 

04:12 pm
Yakir Hyman:

There is nothing new on FB (content wise). Everything is on Reddit first – Clifton Flack

04:10 pm
Kahena:

Eli: The Never Ending Page!
Keep running the same articles forever. Or at least on the same URL.

04:04 pm
Kahena:

SEOs give up their best SEO ideas.

First Up Eli Feldblum of RankAbove

Eli: For retailers: use a coupon page on your site. “Your brand + coupon” is many times the most popular search for your brand. Make a coupon page!

04:04 pm
Rachel Slovin:

Eli feldblum- what is knowledge graph?

Side bar or carousel data based on your query

Knowledge graph answers your questions.

how does it affect sites?

hurts informational sites. (publishers, wikis, Q&A sites, or single purpose data sites)

when knowledge graph is showing CTR drops from 13% to 8%. Losing half of your traffic to google. top site changes from 22% to 12%

Even sites within knowledge graph loses traffic bc the answer is shown without needing to click through. people arent looking for more information.

Not all bad news. How can you use knowledge graph correctly?

will see better click through rates when carousel appears

how do you fight back ?

ensure info that supplies knowledge graph is correct. ensure wikipedia and freebase have correct information. create your own informational site

Wikipedia

primary source of info is wikipedia. you should edit wikipedia. dont just promote your site. if your information is accurate ppl will appreciate the information especially if you are the first to promote information from rewards shows etc. be the first to make the information better. update related lists. find the connections.

freebase

must check it out. will list all information for every topic.will have different things you can change. put in correct connections. freebase is connections between all the data.

make your own data

must act like wikipedia or freebase – must show connections and be highly structured. if you can maintain keeping the site editable.

the results of doing this

when use correctly CTR increases

Uri Breitman –

google is trying to be wikipedia. Wikipedia is being ripped off bc google is taking all their data. Google is trying to answer everything.

Schema –

Use data highlighter

breadcrumbs, authors and products. make sure you are using these.

rel author – over-discussed and obvious.

just because you have implemented schema doesnt mean that you will rank higher. but if you are ranking higher it helps enhance your SERP space.

is it worth the hassle to use knowledge graph? YES especially for giant sites.

medium sites – it depends if the resources are available. might be too big of a project to make it worth while

how to beat wiki?

try to be more interesting, comprehensive, have your own angle, respond as fast as possible to new stories, have comments and it can create a discussion and have ppl engaged with good content, have direct que. FAQ pages, have long pages with lots of details, have lots of photos, tell a story, embed videos (wiki doesnt have videos)

FAQ Pages

03:45 pm
Yakir Hyman:

ICYMI: @AaronFriedman shirt magic trick from this morning at #smx. https://www.youtube.com/watch?v=Kmb1l5SbyUg Some entertainment for the next #SMXIsrael break

03:43 pm
Ben Heligman:

After cleaning up your site what is the range of time it takes for Google to get your site back into rankings?

John Mueller from Google:

1. Manual Action – resolved fairly quickly if you put in a lot of work.

2. Something you have been doing for 10 years – Year or a bit longer.

03:37 pm
Kahena:

John Mueller: The Hummingbird algorithm did NOT penalize websites.

03:36 pm
Kahena:

Menachem:

More tools for backlink audit:

  • Majextic SEO
  • Remove’em
  • rmoov
03:34 pm
Kahena:

Menachem:

Tools to help you with a backlink audit:

  • Google Webmaster Tools
  • Open site explorer
  • ahrefs
  • DTOX
  • BOOST
03:23 pm
Kahena:

Menachem: Some tools for checking if you were hit:

  • Barracuda digital
  • Google penalty checker
  • Chartelligence
03:20 pm
Kahena:

Next up: Menachem Rosenbaum of Lucky Boost

03:19 pm
Kahena:

John:

Takeaways:

  1. Don’t forget technical issues
  2. Cleaning up takes time
  3. Be very clear and honest in reconsideration requests
  4. Ask others for help
03:16 pm
Kahena:

John: Understand that if you make significantly good changes to your website it might take Google six month to a year (!) to process this!

03:15 pm
Kahena:

John: What do quality algorithms want?

Fantastic websites! Unique, compelling, and high-quality content!
Read and test: “More guidance on building high quality sites”

Remember:

  • There’s more to a website than just the text.
  • don’t be ” as bad as others” – aim to be best.
  • Don’t dilute your work
03:14 pm
Ben Heligman:

“When submitting a review request for a penalty be short and to the point” – John Mueller

Include these points:
1. We understand the problem…
2. We fixed it like this…
3. Here is supporting documentation…
4. We won’t do it again.

03:12 pm
Kahena:

John: When you send a reconsideration request, it will be  manually viewed, and you have to show significant effort for trying to fix help. Use any documentations you have for this effort.

03:10 pm
Kahena:

John: Try taking down links directly from the web. If you can’t use disavow. For manual action: focus on links from webmaster tolls. Don’t forget to document your work.

Disavows are processed automatically, not manually.

03:09 pm
Kahena:

John: We don’t recommend using URL remover tool for single URLs, only for a large amount of pages.

03:07 pm
Kahena:

John: Google is willing to take manual steps to clean things up.

03:06 pm
Ben Heligman:

How Does Apple’s Siri Get It’s Results?

(1) Local Business – Uses Yelp (thus great opportunity).

(2) Web Results – Uses Bing!! So stop optimizing here again!

(3) Name Recognition (What is “…” saying?) – Uses Twitter

(4) Maps and Directions- Uses Apple maps

(5) Questions You Ask – Wikipedia & Woldfram Alpha (if not, searches Bing)

03:05 pm
Kahena:

Recovering from penalties: First up Jhon Mueller

02:44 pm
Rachel Slovin:

Dan Perach of PPC Proz –

alpha vs beta match campaigns

image

broad campaigns -important to have negative lists.

build negative list by:

  • using prepared lists “free” schools
  • keyword tool
  • use own search query reports (look at bounce rate)
  • beta should ideally trigger ONLY long tail

deselect default setting so it doesnt show related keywords.

modified broad match has no plus (+quick)

default report doesnt have keywords

02:26 pm
Rachel Slovin:

When should you target cpa?

  • broad and bmm campaigns
  • remarketing
  • ambiguous user queries
  • different cvr per device – varying conversion rates

Target Return on Ad Spend (ROAS) – first time adwords understands not all conversions are born equal. some are worth more.

When should you target ROAS?

  • Different products of different values. Optimize for your Return on advertising spend
  • Different countries of different value
  • Different devices of different value
  • leads of different value

When should you use manual?

  • top terms –  dont want the algo to decide your top terms. you want to be in control
  • seasonality spikes – holiday time. it takes awhile to adjust to changes. better to run a manual campaign.
  • drastic changes – change targeting by changing demographics. or add keywords. anytime you change target drastically – the algo needs time to adjust
  • tracking discrepancies – fix discrepancies higher than 15% but dont do auto bidding
  • not enough data – need at least 30 conversions in order to have enough data for the algo to learn from in order to make the automatic bid

 

02:10 pm
Rachel Slovin:

Gili Vaturi – manual cpc vs autobidding. is control vs performance. manual has the most control. image

12:41 pm
Rachel Slovin:

imagegreat chart breaking down the benefit of attribution modeling for various marketing channels

12:34 pm
Kahena:

Ariel: Google+ has 300 million active users. How can this be, you ask yourself? Since anytime you are in Gmail, YouTube and signed up to Chrome, you are actually in Google+.

12:32 pm
Kahena:

Ariel: One of the main purposes of Authorship is branding. If you build your brand through authorship, people will end up paying you to have your picture on there result.

12:30 pm
Kahena:

Ariel: The number of circles that an author is in, will shoe up in the result. For this reason it is important to work on getting into circles.

12:27 pm
Ben Heligman:

Miriam Schwab – Illuminea

Responsive Site Tips:

*Put important information up front on the page.

*CTA buttons should take up entire width of movie screen, so no zoom is not necessary

*Mobile specific call to actions (call now, etc..)

*Consider adding a desktop/responsive toggle on responsive sites.

*Keep an eye on your mobile analytics for red flags.

*Reading text is annoying on mobile, so use videos and images (that actually work!).

*Don’t forget about responsive email.

12:25 pm
Kahena:

Ariel: Google authorship is underused in Israel.

A picture has more authorship than 155 characters.

12:23 pm
Kahena:

Hebrew SEO, Ariel Hochstadt of Webcellence up now.

12:19 pm
Ben Heligman:

Common Problems with Mobile:
Unnecessary interstitials – instead use a banner!
Bad redirects on mobile
Broken redirects & errors – i.e blocking access to mobile.
Unplayable videos

Make sure to use webmaster tools to identify problems. Or/and just pull out your feature phones, smart phones, and tablet and try it out!

11:44 am
Rachel Slovin:

Use enhanced ad campaigns to do bid modifiers for day parts and take advantage of when yiur users are searching. Catch them on their smartphones when they are commuting. Use the data to target accordingly!

11:38 am
Kahena:

Aryeh: Don’t forget to localize the content of your app. Don’t only translate it, there are cultural differences as well, make sure you implement that.

11:37 am
Kahena:

Aryeh: When you go into the global market, make sure you learn the market and check the category. A country that does good woth games doesn’t necessarily do well in other categories.

11:33 am
Kahena:

Aryeh: Go Global! Why?  More apps are being created outside of the US than are in the Us.

 

11:31 am
Kahena:

Next up: Aryeh Altshul of MobileAppTracking.com

11:31 am
Ben Heligman:

Top 5 Tools to Help You Brainstorm Content Ideas:

1. Brainstorm generators

2. SEO gadget content idea generator (http://seogadget.com/content-strategy-generator-tool-v2-update/)

3. Quora scraper (http://www.johnfdoherty.com/tool-quora-rss-importer/) – questions people are asking and wants answers too.

4. Ubersuggest (http://ubersuggest.org/) – Use the auto suggest and don’t hit enter! Just enjoy the ideas.

5. Use social data to find trending ideas.

11:30 am
Kahena:

Ian: Videos are your friend. Use videos on YT to get clicks to your apps.

11:27 am
Kahena:

Ian: Google+ campaigns for apps matter. You should do it.

11:25 am
Ben Heligman:

Breaking it down – Where do ideas come from?

“You don’t always have to reinvent the wheel” – Aaron Friedman, Kahena Digital

1. Rewrite long boring information (i.e data.gov) and make it shareworthy and exciting.

2. Consolidate ideas from many sources

3. Brainstorm with your team.

11:24 am
Kahena:

Ian: Little things can impact your ranking significantly. Look at your rankings DAILY!

11:23 am
Kahena:

Ian: Description: Even though description isn’t a factor for ranking, you still want to have some keyword density in there. It is still being indexed on the web, so that’s important.

11:22 am
Kahena:
11:21 am
Kahena:

Ian: Screenshots: don’t show off random shots. Take shots that explain the app. The only way you are gonna get featured on iOs, is to have a good icon. Think of how to make it stand out.

11:19 am
Kahena:

Ian: iOs starting penalizing longer titles. Average length for a title in the top 5 is 37 characters.

11:18 am
Kahena:

Ian: Again, like in SEO, your title is the most important element of your ASO.

11:11 am
Kahena:

Ian: Does ASO work? As marketers, can we optimize an app for the app store?

case study: Survival Simulation Game iPhone App. They change only simple features (keywords, description, etc) and there traffic grew x9.

11:09 am
Kahena:

Ian: It’s not so clear how people find apps. It’s a bit of a mish mash, and it isn’t straight forward like on the regular web, but it is still clear that there is a large amount of traffic on app store search.

11:07 am
Kahena:

Ian:

The why: Mobile is growing exponentially. By this May, third of internet traffic will happen through mobile devices.

11:06 am
Kahena:

Ian: Just like SEO, the best ASO is a holistic view of your marketing strategy. It’s not a silver bullet.

11:05 am
Kahena:

Ian: ASO defined: the process of driving more downloads for an app by rising the app in the app store’s rankings.

11:02 am
Kahena:

First up: Ian Sefferman of MobileDevHQ

11:01 am
Kahena:

Starting now:

App store optimization: The what, the why, the how.

11:01 am
Ari Roth:

About to start the App Store Optimization (ASO) panel.  Super pumped about this one given my background in ASO 🙂

10:46 am
Ben Heligman:

“Segmentation is the single most important thing in Google Analytics” – Daniel Waisberg, Google

2 Types of Segmentations Available in Universal Analytics:

1. Mission Driven (something you plan for and starts measuring from the time you create it)
**Actions:
a. Create multiple views – breaking it out by PPC, SEO, Social, etc.
b. Custom dimensions (replaces “custom variables”) – Define additional segments to your visitors (visitor level – distinguish visitors across multiple sessions, visitor level – distinguish visitor experience on current session, page level – distinguish page-level activities on current visit)

2. On the Fly (segments you didn’t plan for)
Advantages: retroactive, google analytics solution gallery (goo.gl/omzUs6) for sample segments.
Disadvantages: uses sample data which could lead to inaccuracies.

 

10:42 am
Rachel Slovin:

Now from Google themselves. Even he doesnt fully understand analytics. I guess there is hope for all of us :-).

Segmentation is the single most important thing on analytics. Google only uses sample data in analytics.

custom dimensions- using personal identifiers (dont change) daily identifiers (things that change). Ambient identifiers (change based on environment)

visitor level cookie is the same as personal identifier. It doesnt change. Whereas visit level changes per session and page level is  if you are a large website you group by a specific segment (author 1 vs author 2) each page has a different dimension.

benefit is the ability to create your own definitions for customer type

10:39 am
Kahena:

Tom :

Rule number 1:

Great content is not good enough.

Rule number 2:

Switch from “me” to “you”.

Rule number 3:

Act like you belong.

Rule number 4:

Keep it short.

Rule number 5:

Make it easy to say YES

Rule number 6:

Anticipate objections

10:38 am
Ari Roth:

Advertisers don’t pay if you skip the YouTube ad!  You have to view the whole thing.  That’s a whole LOT of free partial views from my experience.

10:31 am
Kahena:

Tom: Researching influential people. You can do this with:

  • TWTRLAND
  • Followerwonk
  • Topsy
  • and more…
10:29 am
Kahena:

Tom: When you build real relationships with humans, they feel obligated to help you. They will share your content.

10:28 am
Kahena:

Next up: Tom Harari of iAquire.
He will talk about building social relationships in order to build links.

10:27 am
Ari Roth:

Wow… if you have a successful search & display ad, translate it to video – 50% showed lower CPA and higher engagement!

10:25 am
Ari Roth:

Google’s Eitan Reisel talking about how create and capture demand via YouTube and advertising.  Lots of options – have to choose the best one!

10:25 am
Rachel Slovin:

Yehoshua Coren – Universal analytics

Need to retag website with tag management system (TMS) such as google tag manager.

Benefits of TMS  – Tag management is not the miracle cure.

Example: working with international client. Can speed up the IT process instantly. Allows lots of testing and accountability. Can manage permissions and see changes. Can see tags that are fired.

10:22 am
Kahena:

Ari: Image Raider. It’s image search that you can automate. You can check for sites across the web who are using your images, and you can then email them and ask them for a link.

10:20 am
Kahena:

Ari: Retargeting – When you see a post that has a chance (look at the social shares) and take a look to see if there is potential for more views, and then retarget to anyone who didn’t see the post.

10:19 am
Ari Roth:

Answer to my earlier question: Akiva has never seen any penalties stemming from press releases in the video space.  Just lends a bit of a social factor.  Still not sure if I’d recommend that for clients.

10:19 am
Ben Heligman:

5 Major Updates in Universal Analytics:

1. User centric approach – cross platform integration (unified cookie). One user for all devices.

2. Offline data integration using tracking codes.

3. Measure data of campaigns by offline conversions.

4. Unified tagging (1 cookie for all websites).

5. Privacy – watch the big brother. Google will close your account if you abuse it.

10:18 am
Kahena:

Ari: Outbrain has good analytics which allows you to optimize for CTR. Do that!

10:17 am
Kahena:

Ari: If you have some money, you can use some paid platforms for getting eyeballs. Outbrain is a good platform for ‘related reading’.

10:15 am
Kahena:

Ari: Case study: METH!
Tip: take an infographic, chop it up into many small pieces and upload it to SlideShare. It’s just another cool way to share your content. People who missed the infographic might catch the presentation.

10:14 am
Ari Roth:

Akiva says Press Releases can really help with YouTube internal search.  Question is: can this be penalized given Matt Cutts’ saying that Press Releases should be nofollowed?  Will ask in the Q&A after so stay tuned.

10:13 am
Kahena:

Ari: Zite is another platform for seeding your content. Poshfeed is another.

10:13 am
Rachel Slovin:

Analytics today – there are lots of steps taken before the purchase. People look on all their devices. How do we know the actual user path? Google is moving to one cookie per person to connect all the various devices a person uses. They will know it is the same user. Google will keep it on the server site. There are around 200 parameters to use in google analytics

the whole flow will be tracked.

Offline conversions will be trackable. Google analytics will create one cookie for all the systems and channels. – Adir Regev

10:13 am
Ari Roth:

Biggest offsite factors for YouTube: other social shares send the signal that the content is good.  Try relevant groups.  And of course, the big bad wolf is…. LINKS!

10:12 am
Kahena:

Ari: Stumbleupon is back! Don’t just hit publish, hustle to get your content out there, and you can use Stumbleupon.

10:11 am
Kahena:

Ari: Word of the day: “Hustle”. You have to hustle in order to get your content out there.

10:10 am
Ari Roth:

Embedding annotations can send a link back to your website if you add a little bit of code to your site to associate the two in Google’s eyes.

10:10 am
Kahena:

Ari: Content is STILL king! Real marketing is not just set it and forget it. Neither is SEO and marketing.

10:09 am
Ari Roth:

The tags field comes through as meta keywords, so you can do competitive analysis for others’ videos!  Also, transcripts really help, but Google’s automatic transcripts stink, so upload it yourself.

10:09 am
Kahena:

Ari: Old school link building tactics – STOP IT! You’ll get slapped!

10:07 am
Kahena:

Ari: Earn your links, don’t build them.

10:07 am
Kahena:

Ari: The web got crowded, and too many spammy link building tactics started. Only big brands were ranking, so we need to work like big brands. Therefore, as marketers, we should be picky about who we work with. Only work with quality.

10:06 am
Ari Roth:

Make sure everything is in place before you make the video public because indexation is quick (~2 mins)!

10:04 am
Ari Roth:

Akiva Ben-Ezra talking about organic YouTube Optimization.  First step: put keywords in filename and meta data before uploading to YouTube.

10:03 am
Kahena:

Awesome link building tactics and ideas starting now! Our own Ari Nahmani and Aaron Friedman on stage!

10:02 am
Rachel Slovin:

Universal analytics about to begin. What can i say I’m an analytics geek. 🙂 Only one person confidently believes they are using universal analytics correctly.

09:57 am
Ari Roth:

YouTube & Video Optimization panel is about to begin.  Looking forward to hearing some actionable insights for clients!

09:28 am
Kahena:

Barry believes that no matter what Google says, there is no way they won’t take social links into account in 2014.

09:27 am
Kahena:

Barry Schwartz on Jill Whalen retiring: Pretty cool that she retired. She said that she retired since Google’s new algorithms don’t require any champions of white hat SEO anymore because it’s the only way to succeed now.

09:23 am
Ari Roth:

Whoa – review extensions allow you to pull in external reviews in your search results… I am now planning to implement that ASAP!

09:22 am
Ari Roth:

Interesting: display ads starting to show elements from social networks (specifically, Google+ of course).

09:13 am
Ari Roth:

Didn’t know this: Google has been specifically targeting low quality merchants who try to rank via the links stemming from negative reviews.

09:12 am
Ari Nahmani:

The whole Kahena team is super excited to be here – decked out in our black/white logo shirts. Come say hi to us throughout the day. For now, I’m half watching Barry and half nervously preparing for my presentation at 10:00 AM 😐

09:11 am
Ari Roth:

Getting kicked off here: Barry Schwartz, our gracious host, is talking about the lay of the land in the search marketing world.  Gives newbies a nice foundation for the sessions to come.

05:00 pm
Ari Nahmani:

We’re super excited for SMX Israel 2014 tomorrow. Come find and meet all the Kahena folks 🙂

05:19 pm
Ari Roth:

FINAL POST: Check out our wrap-up of the day’s presentations with 10 key takeaways here: http://www.kahenadigital.com/wrap-up-of-smx-israel-2013/

See everybody next year!

05:55 pm
Rachel Slovin:

If submit reconsideration request from wmt account that shares with other accounts will i flag google to the other sites? John- no each site is viewed differently

05:41 pm
Rachel Slovin:

Should you use disavow even if you didnt rec’v wmt notice? John- yes if you think there are things negatively affecting your site. It can take weeks or months until it is recrawlled

05:30 pm
Rachel Slovin:

Great que mark ginsberg- how much space on the serps will seos have in the future? John- it is changing but it wont change to a single result. Lots of things are changing. Things will benefit the user

05:04 pm
Rachel Slovin:

imageGoogle hangout with john mueller of Google

 

04:16 pm
Rachel Slovin:

How to deal? -menachem

image

04:15 pm
Rachel Slovin:

What is the problem? Serps see it as separate pages And links get diluted across various pages – menachem

04:14 pm
Rachel Slovin:

Next up menachem rosenbaum on paginetion

rel=prev rel=next

04:12 pm
Rachel Slovin:

imageGoogle vs bing not everything lines up! Thanks bonnie!!

 

04:06 pm
Rachel Slovin:

If rel=can is wrong google won’t honor it

04:05 pm
Rachel Slovin:

some reasons youd want to use it image

04:04 pm
Rachel Slovin:

Some options before rel=can :

301 redirect

 

04:03 pm
Rachel Slovin:

4 must know rules for rel=canonical usage by bonnie stefanick . Go geek crowd 🙂

03:27 pm
Rachel Slovin:

How to rank videos on page 1 everytime! – barak hullman

03:23 pm
Rachel Slovin:

5. Backlinks fromplaces like fiverr to the youtube video

03:20 pm
Rachel Slovin:

4. Upload video to youtube with info filled out

03:19 pm
Rachel Slovin:

1. Keyword research 2. Create video 3. Save to desktop and fill out meta data – akiva ben ezra from ben-ezra marketing

03:14 pm
Rachel Slovin:

What is important for video?

1. Entertainment

2. Don’t make it too long. Stay short

2. First impression is important

03:08 pm
Rachel Slovin:

Gilad from nekuda.co.il on youtube optimization

is video important? Yes!

02:49 pm
Rachel Slovin:

Test test test! – roi ben ami

02:43 pm
Rachel Slovin:

Female pictures help sites convert better. Go women power 🙂

02:40 pm
Rachel Slovin:

Help users paint what happens after they make the decision – roi

02:38 pm
Rachel Slovin:

Which is better with or without icon? With icon was 8 % better conversion! (Dell example)

02:36 pm
Rachel Slovin:

A/b testing with roi ben ami from world wide optimization. Needs 2 things testing and research

landing page is bridge

02:30 pm
Rachel Slovin:

image-gab

 

02:29 pm
Rachel Slovin:

Lightbox has low conversion rate (tactic #1)

02:24 pm
Rachel Slovin:

Game time “one of these things is not like the others”  – gab

02:22 pm
Rachel Slovin:

Gab goldenberg (seo roi)  creating dating site. Wonder what that conversion rate will be 🙂

02:19 pm
Ari Roth:

Mobile search is broken – it’s like Alta Vista in 1997. CLASSIC!

02:18 pm
Ari Roth:

Now up: Ariel Hochstadt, former Googler.

02:15 pm
Ari Roth:

Choices are a WAP site vs a mobile app.  Each has various pros and cons – research and choose carefully!

02:08 pm
Ari Roth:

1 in 5 users bought something using a smartphone over Thanksgiving 2012! #mindblown

02:08 pm
Ari Roth:

On to Mobile SEO tchniques.  First up is Paul Vesely of SEO Web Live going through some crazy stats about the importance of mobile.

02:07 pm
Ari Roth:

Delicious lunch is over.  Was too busy eating and shmoozing to remember to take pictures, but you can find them searching for the #smxisrael hashtag on Twitter.

02:04 pm
Rachel Slovin:

Conversion optimization: one of the most under utilized techniques. – Amir yarkoni of seperia

12:43 pm
Rachel Slovin:

Alex moss: mark up everything! And check using structured data tools and google webmaster tools

12:42 pm
Rachel Slovin:

Video thumbnails get traffic and it is the biggest thumbnail shown by google. Can also submit video sitemp to google

12:41 pm
Rachel Slovin:

Rel=author!! (Rachel- I am a big fan) helps increase (almost double Ctr)

 

try out different pics and backgroundsimage

12:39 pm
Rachel Slovin:

Star ratings, concert dates all help give us more informationimage

12:38 pm
Ari Roth:

Alright, well it’s  lunch time now that Yehoshua is done.  I’ll take many pics of my lunch stash for yall 🙂

12:37 pm
Rachel Slovin:

Next up – Alex moss from 3 door digital:

why should we implement these rich snippets?

12:36 pm
Ari Roth:

Low engagement isn’t necessarily bad – if you land on a relevant product page, you might just buy!

12:34 pm
Rachel Slovin:

Amazon push with schema review formatting.

google data highlighter

-both good wp plugins

12:32 pm
Ari Nahmani:

Yehoshua Coren is now up! #geekcrush

He’s speaking about Goal Configuration and Advanced Segmentation in Analytics. I have a feeling hes’ going to melt some faces 🙂

12:32 pm
Rachel Slovin:

Schema for WordPress from Barak hullman:

schema creator by raven and you can test it out in webmaster tools

12:31 pm
Ari Roth:

Now up: the world famous Yehoshua Coren, the Analytics Ninja. I’m excited, are you? 🙂

12:29 pm
Ari Roth:

Without attribution, might abanadon a mode of attracting visits based on it not being the last touch but could be a key part of the process!

12:28 pm
Ari Roth:

bit.ly/TQTPO4 – Google Analytics attirbution modeling tool beta

12:28 pm
Ari Nahmani:

Ophir Cohen is speaking about about attribution modeling – so many different ways a source of traffic (and keyword/campaign, etc) can be attributed.

Last Click
First Click
Custom
Decay
Linear
Position Based

Get the beta here: http://bit.ly/TQTPO4
AWESOME. 🙂 I’m very happy – As many of you might know, attribution is a dear subject to me.

 

12:27 pm
Ari Roth:

Can give more credit to first touch rather than last (default), split credit between touches, or give more weight to those closer to the end – very cool!

12:26 pm
Ari Roth:

Attribution distinguishes between converters (branded terms are best in general) and initiators.

12:25 pm
Rachel Slovin:

Avoid:

image

12:25 pm
Ari Roth:

All of those steps may have contributed to the purchase, but only one/some get credit.  This is where attribution modeling comes in.

12:24 pm
Rachel Slovin:

tips:

image

12:23 pm
Ari Roth:

It doesn’t usually take one search to purchase: “vacation ideas” to “hotels in Vienna” to “Ambassador Hotel Vienna” to purchase!

12:22 pm
Ari Roth:

Ophir’s “typical day” flow chart seems to imply he texts ppl from 10 am to 4 pm 😛

12:20 pm
Rachel Slovin:

Make sure you know your site focus- kalman

12:19 pm
Rachel Slovin:

Schema brings a 50% increase in traffic

12:18 pm
Ari Roth:

Next up is Ophir Cohen, CEO of Universal McCann Search, talking about attribution modeling in analytics. Don’t know a lot about that, so should be good!

12:18 pm
Rachel Slovin:

SERPS want to display your information properly at a cheaper rate.

12:17 pm
Rachel Slovin:

imageSerp’s like it! – kalman

 

12:16 pm
Rachel Slovin:

Kalman: easy to implement wrong.

12:14 pm
Rachel Slovin:

Schema and rich snippets with Miriam Schwab of iilluminea

image

12:12 pm
Ari Roth:

Have to use custom variables to filter out existing customers and get more accurate data.

12:07 pm
Ari Roth:

Didn’t know you could sort traffic by screen resolution! Helpful for optimizing for different devices…

12:04 pm
Ari Roth:

First up is Amir Yarkoni of Seperia talking about the importance of contextual data.

12:02 pm
Ari Roth:

Covering multiple tracks for the pre-lunch session.  I’m on Analytics – hoping to learn some new tricks!

11:46 am
Ari Roth:

Time for questions! How do you know what update hit you? Jim Boykin: depends whether you have link problems or content problems.

11:44 am
Rachel Slovin:

image

11:40 am
Ari Roth:

Uri Breitman of TBWA is up now.  Talking about what’s now known as “Footer hell”

11:38 am
Ari Roth:

Social Media works! Without any link building, can still get tons of (relevant) traffic.

11:37 am
Ari Roth:

Eli Feldblum: You can still build links, but it’s much harder – theme of SEO in 2012!

11:37 am
Rachel Slovin:

image

11:37 am
Rachel Slovin:

Eli feldblum:image

11:32 am
Ari Roth:

Even high quality links can hurt you.  FSAStore.com had banners on every partner page with exact match anchor text, and dropped hard!

11:29 am
Rachel Slovin:

Advice from Jim:

image

11:26 am
Ari Roth:

Get links from real people.  Google will give more power if they have a good reputation.  Ari Nahmani (our CEO) is freaking out like a schoolgirl over Jim Boykin, his old school SEO hero.

11:21 am
Rachel Slovin:

Cleaning up back links with jim Boykin

image

11:18 am
Ari Roth:

To clarify an earlier update, a bad bounce is when the user goes back to Google because that tells them you didn’t help the user find what they were looking for.  Good bounce rate is going from your site to Twitter/Facebook/another site.

11:16 am
Ari Roth:

Ranking #1 for “Plumber” doesn’t work great if you only service Chicago!  That leads to a high bounce rate.

11:15 am
Rachel Slovin:

post panda with Jim Boykin

bounce rate: 2 types great and bad Bounce rates.google doesn’t break down bounce rates. People could be finding the information they are looking for.

11:12 am
Ari Roth:

Jim Boykin up again talking about surviving Panda/Penguin. Important because Barry Schwartz’s survey said 73% didn’t recover a year later!

10:50 am
Ari Roth:

Time for another short break before session3 kicks off! Gotta go network 🙂

10:47 am
Ari Roth:

Panelists now answering questions about link building to wrap up session 2 in Track A. Very informative!

10:31 am
Ari Roth:

“Content is King” is only partially true post-Panda.  Now INCREDIBLE content is king!

10:30 am
Ari Roth:

Link building is out, relationship building is in.  Sounds easy, but it’s hard!

10:28 am
Ari Roth:

Aaron Friedman of Spark now talking about using relationships to build links right.  This way it’s not spammy!

10:28 am
Rachel Slovin:

Next up Aaron Friedman (yea Chicago!) : link building is relationship building

10:25 am
Ari Roth:

I should take this opportunity to let you know about the Kahena after party tonight.  If you’re reading, come find somebody on the team to get a voucher for a free beer and chaser! Everyone gets the chaser, but the beer is only for those with a voucher… More details here: http://bit.ly/KahenaAfterParty

10:24 am
Rachel Slovin:

Disavow tool what to know:

1. Use with caution

2. Can take a long time to work

3. Submitting isn’t enough. Need to see links removed

 

10:19 am
Rachel Slovin:

Link cleanup – mark levy

determine which links are badimage

10:18 am
Ari Roth:

Use more tools than just webmaster tools links listing for cleanup because they can pick up those links at any time.  Do it all at once so you don’t have to again later.

10:16 am
Ari Roth:

Now Marc Levy of 3 Door Digital is up talking about what to do if you didn’t listen to Jim and got properly smacked by Penguin!

10:13 am
Ari Roth:

You linking to spam can be more harmful than spam linking to you.

10:11 am
Ari Roth:

Jim Boykin: Build more on inner pages, too many homepage links send a bad signal.

10:09 am
Ari Roth:

Jim Boykin up first in session 2 talking about what not to do when link building to avoid the dreaded webmaster tools emails.

09:50 am
Ari Roth:

Now that the speakers are done, on to the Q&A.  First Q: how does the content spinning work with other languages? Julia says it’s more difficult but she’s done it.

09:48 am
Ari Roth:

Marty’s screen sharing just backfired when the screensaver went on! Good thing he’s got such a strong personality 🙂 We’re being redirected to www.facebook.com/aimclear

09:43 am
Rachel Slovin:

Scrape box demo with Marty weintrab image

09:38 am
Ari Roth:

Next up: Marty Weintraub of AimClear talking about the problem with keyword research.  I hope he also mentions solutions! 😀

09:38 am
Ari Nahmani:

Ross talking about making sure to analyze various multi-channel efforts to ensure it provides value added to each campaign.

Facebook + Retargeting: “If you have a strong facebook presence already, it’s a very easy thing to take advantage of it”. Turn more users who have visited your website – take retargeting code and place it on your facebook page so that you can continue to retarget them via a FB based audience list.

Ross is a seriously eloquent dude #vocab 🙂

09:35 am
Ari Nahmani:

Ross from Kahena is now speaking about various Multi-Channel “Recipes”!

09:33 am
Ari Nahmani:

Just watched Omri Brill of Podium talking about scaling up SEM efforts. His company AdCore is offering a raffle for a Nexus 7 in the main hall.

Next up Ross Plotkin

09:30 am
Ari Nahmani:

I’ve moved over to the Search Retargeting Mix session to watch our very own Ross Plotkin rock the house!

 

09:28 am
Rachel Slovin:

imageAutomated content misconceptions – julia Logan

09:24 am
Rachel Slovin:

Julia Logan of Irishwonder – panda changed the attitude towards content. Content can now harm you if duplicate etc.

09:21 am
Rachel Slovin:

Listening to mark Ginsberg on keyword research and content development.

09:20 am
Rachel Slovin:

Need to shift our research.  Need to look at the long tail potential. Look at google suggest.

09:15 am
Rachel Slovin:

Google is going to focus on the writer and author- mark Ginsberg

06:47 am
Ari Nahmani:

This is just a test of the live blog plugin. Check back here for ongoing updates throughout the day!

smx israel logo

05:40 pm
Ben Druce:

Mayer asks – how do I protect myself from training someone and then having them take my unique methods somewhere else?  Answer from Sharon – you can create some clauses, but most of them do not hold up in court – also, the differences in methods may not be so meaningful.  Make the clauses, but don’t be too sure they will be able to be enforced.  In the EU, these are even harder to enforce.  The point is that there are few legal barriers keeping web professionals jumping from one agency to the next..   Yet another of the many reasons why companies should make sure to minimize turnover..

05:31 pm
Ben Druce:

So many Israeli corporations are showing their competitor’s name in their Adwords.   This is definitely illegal.  The suggestion given is to admit the mistake and drop the ad ASAP.  Keep DKI strategy away from competitors, use exact match, and use negative keywords (our in house – Ross told me this at the start of the talk) Overall, good to have a diverse ad strategy including conventional ads.

05:24 pm
Ben Druce:

Aside from the contractual tips, the majority of the free wisdom from these lawyers center around the paid search sphere…  Now we’re talking about DKI (dynamic keyword insertion)

05:13 pm
Ben Druce:

That was Sharon – and it turns out (thanks Mayer Reich for telling us) that she LEGALLY REPRESENTS GOOGLE IN ISRAEL!  now they tell us.  watch ‘yo luggage!

05:08 pm
Ben Druce:

Good think i drank some coffee before this one – all this thick legalese is bringing back memories of Talmud class 🙂

05:05 pm
Ben Druce:

Goldfarb Seligman giving invaluable tips on how to make a sound and clear contract with a client – avoiding miscommunication and  managing expectations…

05:01 pm
Ben Druce:

To sum up first speaker – If you do not mislead the consumer and do not use the trademark of a competitor in your text ads online you will avoid liability in the EU and US.

04:54 pm
Ben Druce:

David Mirchin from Meitar – talking about picking keyword ad text  – not the same from the EU to USA to Israel…

QUESTION #1 – If someone uses a company’s trademark – does they have claim against the competitor, or on the search provider themselves?

04:46 pm
Ben Druce:

Live blog back on!  I found an outlet on the left side of room C.  Last session of the day – legal issues with search..   Pretty apropos – Avi and I were just researching the legality of the Ripoff Report (is it extortion?  research made it seem pretty likely)  Barely anyone is here..  I guess they all went to hear from Google’s Tomer

03:59 pm
Ben Druce:

he’s not modulating his  voice so its pretty hard to figure out what he is emphasizing – he’s emphasizing everything!   eeek, low battery 🙁

03:57 pm
Ben Druce:

flamboyant marty weintraub is reminding us just how powerful marketing on facebook is…  facebook ads demographics is to him  the last way to get in there and tap into that power…  oh wait,  who am i kidding, i don’t have facebook..  talk to Ari about this one..

03:49 pm
Ben Druce:

Social media is meant to create relationships and engage as most of the panelists are saying- but lets not forget that these interaction costs can be steep if you spend all day working on it…  the tools mentioned on social can be very powerful if used within budgeted time.

03:42 pm
Ari Nahmani:

Facebook has an information center for journalists as does twitter and linked in

03:40 pm
Ben Druce:

Miriam Schwab is hilarious!  15 minutes of slamming Google, cracking up the whole room, and then grudgingly giving 3 minutes of Google plus tips..

03:39 pm
Ben Druce:

lunch was better than a wedding…   the salads and desserts were a work of art…

03:38 pm
Ari Nahmani:

Moved over to social media – the aggressive black hat talk was really, really grimy and more educational abouhope toprotect yourself. Avi is taking notes in the other room while I take a listen to the social media gurus.

03:29 pm
Ari Nahmani:

Aggressive black hat tactics now being spewed on the whole audience! Well keep some of these secret suffice to say there are a lot of sketchy things you can do tocompetitors via htaccess, robots.txt, text injection, and other techniques

01:24 pm
Ari Nahmani:

Lunchtime!!!!!!

01:14 pm
Ari Nahmani:

Menachem of Matan Media (formerly of TENS)  is discussing long tail link building. Bottom Line: build links with long tail anchor texts into sum up pages instead of individual pages… Less pages, more diverse links!

Stop creating high volume low quality content

Main phrases + 2 phrases best conversion rate

Links to deeper pages strengthen head terms.

12:56 pm
Ari Nahmani:

Mike king saying that he uses good software to eavesdrop.

Build your network now – trust rank via rel=author

Mike going SOfast and dropping so many tips and tools we can’t keep up!!

12:51 pm
Ari Nahmani:

That’s all for ofer. Now Mike King is up!! He’s excited to be in Israel and already an engaging speaker!

12:49 pm
Ari Nahmani:

One of the most honest talks on paid links we have heard ever. Very, very frank discussion.

12:41 pm
Ari Nahmani:

Ofer is now talking about paid links. This s a very controversial subject, but leave it to the Israeli to speak tachless.

Are we partners with Google? An honest discussion about whether onot online marketers really are a partner of google. Very gray area..

Looking at the competition tells you whether or not you should use paid links! Totally depends on keyword, competition, and niche. Whether or not you are willing to take a risk.

Anything you do online with SEO – even on page – is atrick… But the idea that only paid links is risky is false.

12:36 pm
Ari Nahmani:

Don’t make email your first point of contact. Tell them why you rock! Control the message.

Sll important messages by Gil reich.

Next up Ofer Dascalu on link buying!

12:27 pm
Ari Nahmani:

And we back! This place is packed and brewing with very hungry Internet marketing folks… Really awesome to see in Israel especially Jerusalem

Were here in the link building talk. Gil reich is now speaking about multiple ways to get in links. Q&A sites, badges, … Other ways that still work that are methods of the past…but Enlightened self interest can help with authority.

12:25 pm
Ben Druce:

Before the analytics session. So many former colleagues here! Going solo at the analytics talk.

11:41 am
Ari Nahmani:

DON’T RANK WHERE YOU CAN’T DELIVER!

[Editors note: Great piece of overall advice from Gil Reich. Don’t have a title tag on an inner page if you aint got the content on the page when they get there! 🙂 ]

Now quotes from Matt Cutts, Rand Fishkin – SEO is now upgraded to web strategist, especially after Panda!

11:35 am
Ari Nahmani:

Gil Reich using images Snuffy/BigBird and Snuffleupagus vs Godzilla as metaphor of  how Google perceives themselvs vs how people perceive them.

Now a worldmap with Google surrounded by armies of Microsoft, Yahoo, Apple, etc.

Not your mother’s SERPs – everyone keeps saying that SEO is dead and we make fun of them, but where they’re right is that the history of 10 blue links is dead. The winners are those who integrate vertical search, local, etc into SEO Strategy.

11:34 am
Ben Druce:

My Former answers.com colleague Gil reich : don’t go crazy over panda – just keep close tabs Google’s serp strategy – and go social! Google wants to emulate a good friend. (By knowing what your ‘real ‘ friends are doing?)

11:29 am
Ari Nahmani:

Gil Reich from Managing Greatness (formerly Answers.com)  is up next! A local about to tackle Search Plus Your World. Lots of grumbling in the audience.

“It’s clear where Google is going…and over night”

11:22 am
Ari Nahmani:

Dixon Jones’ presentation using Prezi  and jumping all around from slide to slide on evidence of how external inlink data to deeper inner pages was directly correlated to sites that lost on Panda 2.0. Not necessarily an algorithm factor but this was definitely a correlation / signal (something to think about in terms of quality and ability to receive deeper in links!).

11:16 am
Ari Nahmani:

Wifi has gone stale – but personal hotspot have no fear!
The room is packed.

Dixon Jones is covering how to prepare and analyze an algorithm update. Using daily tracking of big players like Amazon will help you watch for huge trends.

11:12 am
Ben Druce:

Based on casual conversations I have with non-SEO people, their conception of SEO is exactly what Panda wants to combat – large tracts of stale, flabby,  online real estate…

The real post-panda approach –  In a tiny nutshell – if you think of what the user would want to experience, that’s the kind of website you should build…  -Ben

11:06 am
Ari Nahmani:

Case studies of Panda 2.5 in Detail:
Google being more transparent about what is low vs good quality. Rich media on deeper pages as evidence that content is higher quality (images, video, etc).

What people did wrong:

Does each page have a ‘raison detre’ – a reason to be indexed and exist! Do you generate pages based on keywords even if no content is on those page? Repackaging or spinning content? A tag page or a page of a list of articles which are accessible from other places?  Many people might not have done this on purpose at all. Lots of pages with slight variations of templated text? All guilty according to Eli Feldblum.

-Ari

11:03 am
Ben Druce:

since we’re talking about Panda, lets remember that the namesake Panda bear is both black, white and asian, all at once.  The ultimate case against racism!   Also the Google Panda is not one update, but an ongoing update over the course of  the last 6 months…  – Ben

11:02 am
Ari Nahmani:

How Panda Works: lots of crowdsourced data, machine learning, AI … aligning the algorithm with human reviewers to make the algo as human as possible at identifying low-quality content.

Eli Feldblum on all the individual Panda updates this past year and their nuances.

10:56 am
Ari Nahmani:

Barry Schwartz sums up that there are two common themes from big 14 updates. “Much faster, and more quality results”.

-Ari

10:56 am
Ben Druce:

back online..  at the Panda and freshness session -standing room only!!!  sitting in the back on the carpet…  – Ben

10:54 am
Ari Nahmani:

I don’t know what’s going on in the other room, but there’s some serious bass and dubstep blasting. Dance party?

-Ari

10:51 am
Ari Nahmani:

We’re back! Now in Google, Panda, Freshness & More!
Barry Schwartz is up – going through a history of algorithm updates. Funny pictures to go along with the names of the updates!

The room is absolutely PACKED!

-Ari

10:14 am
Ari Nahmani:

A few questions from the audience. Discussions of Wikipedia and slander and their policies. Discussions also about legal issues and when and when NOT to use legal recourse (sometimes it can backfire online!!)

We’re ready for some cookies and cake! Out for the beak. See you soon folks!

10:08 am
Ari Nahmani:

Sam says that Five Blocks works with their existing properties that they already have. Exactly what we do at Kahena. Work with existing web properties, news articles, etc.

“We look at their results, understand what should be there, and help them get it there.”. This is link building and content tweaking folks!  Indented results and jumbo site links – these are SEO problems!

Google ‘phillip morris’  – showing how an alt tag from the logo is showing up first instead of the main homepage or something most relevant. Just a title tag issue!

Elal doesn’t have sitelinks – probably because of a technical SEO issue like title tags on homepages. [Editors note: This is basic technical SEO but has huge impacts on rep management and brand equity ]

-Ari

10:03 am
Ari Nahmani:

Last up is Sam Michaelson – the reputation management superstar of Israel from Five Blocks in the Gush.

Now defining reputation management – he’s flying through his slides! Now showing the scare tactics of how reputation management is advertised.

10:00 am
Ari Nahmani:

Nicola Stott bigging up the ‘OVP’ package of PR News Wire. She used to work there but swears no financial kick back – just loves the service. Write something good and you can avoid a huge PR nightmare. Spin the message very effectively through that service.

Another tool: mynewsdesk – really helps send the right kidn of equity signals to the search engines. You can push your brand keywords and own the SERPS with this tool. [need clarification here – sounds promising!]

The Kahena Digital team is really loving Nicola Stott’s presentation – less ‘fluff’ and more actionable tools and strategies. It touches on the big picture reputation management issues with real SEO backing (how to get links and get displayed all over SERPS).

And she’s done!

09:56 am
Ari Nahmani:

Nicola Stott on Ryan Air and how they used really conflagatory messaging to get some really ‘bad ass links!” Que nice upward trending graphs from Majestic SEO’s fresh index. Wow! Being controversial works for link 🙂

09:55 am
Ari Nahmani:

Now an impromptu question from the audience – how do you deal with Google Suggest. Sam Michaelson is answering. “I’ll tell you how NOT to change Google Suggest – searches from lots of different IP addresses won’t affect it. But what we have seen is that lots of searches  with content out there.”

Jon Sumroy is adding his two cents on the subject – discussing why you would want to change it and how SEO is a larger internet marketing strategy. Small little tricks and manipulations are not the answer.”

Shira Abel is now talking about how content is king, and having all the information from the company direct will resolve the issue. Direct answers from the comapny and ‘good content’ (whatever that means).

[editor note: The honest truth is that companies will still want to manipulate top 10 results in major search engines and you’ll still have to use manipulative tactics to elbow out results. There’s always a balance of creating content you want users to see, and using tactics to push that content up to elbow out negative results].

-Ari

09:54 am
Ari Nahmani:

Next up is Nicola Stott!

“Reputation is subjective – one man’s badass is another man’s hero. Taxonomic database of terms around what teh brand or client or person considers to be negative to make the right associations. Sentiment analysis tools are just not smart enough to understand the difference” [editors note: interesting to hear that no one has talked about software at all here].

09:41 am
Ari Nahmani:

Next up Nicola Stott! Nice to have some UK superstars here in Israel. Her company is TheMediaFlow. Sam Michaelson’s slurring his words in his intro due to his ‘heavy medication for his broken hand’ [as he holds up a huge cast]. Lots of laughs as Nicola is getting started. We’re killing time and Sam is asking if anyone in the audience wants to rap. Now the panel is talking about codine 🙂

Let’s get this show on the road!!

09:37 am
Ari Nahmani:

Jon Sumroy is keeping the audience’s attention with lots of case studies, videos, and ‘big picture’ about reputation management. Great presentation. -Ari

09:34 am
Ari Nahmani:

Naional Positions is pushing reputation management as a new revenue stream. “Today the secret of online reputation management is not technically how to do it (every SEO company can do it), but you need to think deeply about the strategy.” The difficult bit is case studies given that clients dont want you to share their dirty laundry! Now speaking about ‘kenya’ and how if you search you still find kidnapped westerners (big problem for Kenyan Tourist Board).

Instead of saying they would “clean up Google” for those search keywords, they would give them a balanced set of search results. Instead of completely taking over all real estate for ‘kenya kidnapping’ – instead there are posts about tips on how to stay safe in Kenya, how it’s a very rare occurrence, etc. Totally disregarding or ignoring it stupid – but controlling the message via web-properties you control is smart.

-Ari

09:31 am
Ben Druce:

Eli Feldblum talking about the SERP scene changing…  Google Universal, fresh content (not a new theme) but above all, maximizing Schema.

-Ben

09:28 am
Ben Druce:

less than 20 minutes into the first speaker and we already have our first Rick Santorum reference of the day….

-Ben

09:26 am
Ari Nahmani:

Next up – Jon Sumroy, Director of National Positions (works out of Israel). Cool intro video of CEOs saying sorry from various corporations and it time it took them to say ‘Sorry’.

Something about British accents still makes people sound much smarter 🙂

-Ari

09:20 am
Ari Nahmani:

Shira Abel is now discussing what to do if you crew up. “Admit it, apologize, fix it. Don’t lie, don’t say someone hacked into your account. Just admit the mistake, and say how you’re going to fix it, and try to have a sense of humor about it. If it’s so bad you can’t control it, hire a reputation management firm so that it won’t be there at the top forever.”

-Ari

09:16 am
Ari Nahmani:

Shira Abel is off to a funny start – reviewing big reputation management FAILs online. Now covering Godaddy’s support of SOPA. Going back on their support was too late – they lost 70K accounts or so. Research your customer base if you’re going to get political! -Ari

09:11 am
Ari Nahmani:

Alright! After a bunch of food and coffee, we’re here in the Reputation Management session to hear from some of Israel’s best on how to keep your brand or name from getting trashed online! – Ari

07:57 am
Ben Druce:

Good morning!  SMX is just a few sips of coffee from getting underway.  Not sure about my netbook’s battery life, so I’m bringing my Nook Color as well…   It should be a good test to see how useful this device is aside from reading things in the sofa.  -Ben

11:04 pm
Ben Druce:

See you tomorrow folks! It’s bed time for now.

Check out our sum up from today’s conference on our blog tomorrow!

About Ben Druce

Ben Druce moved to Israel from New Jersey after graduating from Rutgers with a BA in Economics. Ben joined Kahena in the summer of 2011 where he now coordinates search market research, on-site audits, link acquisition, guest blogging, and specializes in Local SEO campaigns. Contact Ben at ben@kahenadigitial.com or follow him on twitter: at @bendruce

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